Archive for business SmartBlogs
Social media is not a fad. These days, investing time in social media is essential to a business’ online success. For this, many companies are hiring social media experts to manage their online accounts. The problem is that everyone nowadays claims to know a thing a two about social media. So with the ever-growing number of self-proclaimed social media gurus out there, how do businesses weed out the fakes and the not-so-greats?[…] Continue Reading »
There was a time, not so long ago, when many companies flat out refused to acknowledge the rise of social media as a business tool. We’ve since left those days behind, but instead of embracing social tools in an intelligent fashion, many businesses are trying to make up for lost time by latching on to any and all social media trends without a second thought about the costs — or consequences of failure.[…] Continue Reading »
This column is excerpted from Jim Sullivan’s new book, “Fundamentals: 9 Ways to Be Brilliant at the Basics of Business.” It’s available exclusively at Amazon or Sullivision.com.
You can’t build a pyramid from the top down. A house without a strong foundation will not stand. And a business without fundamentals firmly entrenched and dutifully executed can wither and shrink as small as the period that ends this sentence.[…] Continue Reading »
While most attendees of the International Restaurant & Foodservice Show of New York hit the show floor in search of a (sample-sized) cup of coffee, some made a beeline for one of the first information sessions of the day to learn how a good cup of coffee can invigorate their business. Sherri Johns, president and founder of WholeCup Coffee Consulting and managing director of Ultimate Barista Challenge, hosted “Hot Trends in Coffee” to share new coffee concepts and reasons why restaurants should make it a priority to serve great coffee.[…] Continue Reading »
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked: Have you ever hired an outside social media expert to help with your business’ social presence?[…] Continue Reading »
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