Archive for burgerking SmartBlogs

Chain restaurant stories resounded with SmartBrief readers this week, starting with McDonald’s application to trademark the slogan “The Simpler the Better” as part of an ongoing streamlining of some parts of the chain’s menus and operations. A report from Technomic revealing a 4.9% growth in the top 500 US restaurant chains last year led by continued growth in the fast-casual sector also proved popular, as did the debut of Burger King’s Angriest Whopper and the key role digital technology is playing in McDonald’s marketing efforts.[…] Continue Reading »

Most popular this week was the James Beard Foundation’s announcement of semifinalists for 2016, followed by Burger King’s launch of grilled hot dogs with ad copy reading, “The King’s Got a Whopper … and we’re not talking about burgers.” The third most popular story included last week’s proposed legislation that would block a Vermont bill requiring states to label genetically modified foods.[…] Continue Reading »

SmartBrief readers showed eclectic tastes in food and beverage stories heading into the new year, favoring tales about healthy trends, quickservice value meals, executive moves and cupcakes.

The creation of Sonoma Brands, a new venture from Krave Pure Foods founder Jon Sebastiani that aims to develop innovative food and beverage products, was the most-read story over the past week, and other healthy dining stories including one about “clean” diet trends and another about the popularity of kombucha ranked high.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Are you concerned about your social media accounts being compromised by hackers?

  • Yes: 63.30%
  • No: 36.70%

Recent hackings of Burger King’s and Jeep’s Twitter accounts are unfortunate, but they may yet have an upside.[…] Continue Reading »

Bertucci’s tries to attract a younger crowd; Friendly’s gets friendly with Burger King; and the top foods to snack on while watching the big game.

Read about all this and more in this week’s top five most-clicked links in SmartBrief on Restaurants:

Image credit: narvikk, via iStockphoto[…] Continue Reading »