Archive for budget SmartBlogs

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Compared with a year earlier, would you say you spend more, less or about the same amount of time using social networks as part of your job?

  • More 50.54%
  • About the same 23.37%
  • I don’t use social networks as part of my job 17.39%
  • Less 8.70%

One of the big misconceptions about social media marketing is that it is “free.” The fallacy comes from old media thinking, from an age when the largest expense involved in marketing was the medium that carried your message — billboards, print pages, seconds of radio or TV ad time.[…] Continue Reading »

Sequestration is a front-and-center issue for everyone these days. While many people may not know exactly what the term means, they know to be worried on March 1 if no agreement is in place and $109 billion in annual spending cuts go into effect across all departments of the U.S. government.

Sequestration is the plan to reduce the federal deficit by $1.2 trillion from the federal budget over the next 10 years.[…] Continue Reading »

Ten tips to keep your cool at the office; four errors that can keep your employees from reaching their goals; and how to have a great relationship with your workers.

It’s all in this week’s top five most-clicked links in SmartBrief for CFOs:

This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter or Google+.

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

Our poll this week: For 2012, what do you plan to do with your social media budget?[…] Continue Reading »

This is a guest post by Katrina Pugh, author of Sharing Hidden Know-How and president of AlignConsulting, a firm that helps organizations plan business and technology change by channeling insight into action. She formerly was vice president of Knowledge Management for Fidelity and senior technical program manager for Intel Solution Services. Connect with Pugh on Twitter and LinkedIn.[…] Continue Reading »