Archive for BuddyMedia SmartBlogs
Last year it emerged that 69% of companies either have or are planning to hire a community manager to their ranks. The rationale behind this development is clear. Investment in social media is booming, and with an ever-expanding array of tools and platforms for brands to use to engage with customers and stakeholders, community management is an essential skill.[…] Continue Reading »
Salesforce recently signed a $689 million acquisition deal with Buddy Media, a marketing company that connects brands to customers through social media. Buddy Media will become part of the company for cloud computing and customer-relationship management this summer. What is remarkable about this acquisition is that the conversation is being dominated by a personal response video created by Buddy Media CEO Michael Lazerow two hours after signing the deal.[…] Continue Reading »
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