Archive for brands SmartBlogs

You already know that your social media fans are responsible for much of your success. They spread the word, earn you revenue through referrals, and often become paying customers and lifelong fans of your brand. Rewarding your fans is a great way to show how much you appreciate their role in your success.

Though it might seem obvious that you should reward them, some people just don’t know how or when to do it.[…] Continue Reading »

Since 2009, Earth Day has been a United Nations-recognized holiday to raise environmental awareness and encourage us all to be better stewards of the Earth, and it was celebrated in many parts of the world before that. Even President Barack Obama gave a speech about Earth Day and the environment. In “Future of Engagement,” host Murray Newlands looks at how companies used the publicity surrounding Earth Day to improve their branding.[…] Continue Reading »

Word-of-mouth marketing is more than a marketing tactic — it’s a fundamental philosophy that changes businesses forever.

When you earn customers for free through recommendations and referrals from raving fans, you can always beat someone who pays for it. Becoming great at this gives you a recession-proof competitive advantage that will carry you through good times and bad.[…] Continue Reading »

Tips to get your brand’s content on Facebook’s News Feed; taking full advantage of Twitter’s brand features; and eight questions to ask before diving into another social media channel.

It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:

How to give an impressive presentation; Google+ invites corporations to the party; and why some say Google+ will never come out on top.

It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:

Image credit: narvikk, via iStockphoto[…] Continue Reading »