Archive for branding SmartBlogs

Every day, businesses launch and established companies make the decision to re-brand in order to stay culturally relevant. So how do you ensure your brand has a strong voice and compelling content that best reflects your key messaging?

How do you convince consumers to actually care about your product or service in this highly competitive climate? The first step is to decide what your brand story is, be consistent in telling it and consider three vital elements:

1.[…] Continue Reading »

As digital proliferates every facet of the retail industry and consumers’ lives, digital ad spending has grown into a multi-billion dollar business with CPG companies spending more than ever to get their brands and products in front of the right people at the right time. Looking forward into 2014 and beyond, companies will focus on brand messaging and mobile, with an eye on geotracking, according to a new report, The U.S.[…] Continue Reading »

Many companies understand the importance of social media, but can’t seem to find the necessary time to devote to it. So when it comes down to allocating resources to time on Facebook and Twitter, many businesses turn to outsourcing. Rather than using in-house staff, they hire outside firms to manage their social profiles. Is this a good idea?[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Do you respond to negative social media comments?

  • Yes: 51.13%
  • No: 48.87%

An eagle-eyed reader responded to last week’s poll question to point out that there’s an important distinction to be made between responding to negative social media comments and negative reviews of products or services.[…] Continue Reading »

It’s no surprise that marketing is in the early stages of a massive shift. But with the rise of social technologies, we can no longer embrace the strategies of the past. The evolution of marketing necessitates a new playbook, and marketers need to embrace new tactics fast.

At the center of the shift ahead is a new relationship with consumers.[…] Continue Reading »