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Organic certification in the food industry seals a promise to the public that the food they are purchasing is free of pesticides, insecticides and artificial or synthetic fertilizers. Certification has been built into my company, Davidson’s Organic Teas for the past 15 years. However, keeping a promise of this magnitude doesn’t come without its challenges.
As digital proliferates every facet of the retail industry and consumers’ lives, digital ad spending has grown into a multi-billion dollar business with CPG companies spending more than ever to get their brands and products in front of the right people at the right time. Looking forward into 2014 and beyond, companies will focus on brand messaging and mobile, with an eye on geotracking, according to a new report, The U.S.[…] Continue Reading »