Archive for branding SmartBlogs
The same week Yahoo rescinded teleworking policies for its employees, Best Buy did the same. Many pointed to the fact that Yahoo’s working-mom CEO got flack when Best Buy’s working-dad CEO didn’t as an unfair occurrence caused by gender inequity.
While I suspect that, unfortunately, Marissa Mayer was a better criticism target because she’s a woman/mom, I also think Yahoo was a better target than Best Buy for branding reasons.[…] Continue Reading »
In the old days, companies did branding and people did leading. Not so today. Nowadays, if you want to get into or stay in leadership and other positions of influence, you must have a personal brand.
In our overwhelmed world, brands — personal and commercial — consolidate the information consumers, clients and hiring committees need to know about us and our products into intuitively understandable packages that are memorable and valuable (or not).[…] Continue Reading »