Archive for branding SmartBlogs

Many companies understand the importance of social media, but can’t seem to find the necessary time to devote to it. So when it comes down to allocating resources to time on Facebook and Twitter, many businesses turn to outsourcing. Rather than using in-house staff, they hire outside firms to manage their social profiles. Is this a good idea?[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Do you respond to negative social media comments?

  • Yes: 51.13%
  • No: 48.87%

An eagle-eyed reader responded to last week’s poll question to point out that there’s an important distinction to be made between responding to negative social media comments and negative reviews of products or services.[…] Continue Reading »

It’s no surprise that marketing is in the early stages of a massive shift. But with the rise of social technologies, we can no longer embrace the strategies of the past. The evolution of marketing necessitates a new playbook, and marketers need to embrace new tactics fast.

At the center of the shift ahead is a new relationship with consumers.[…] Continue Reading »

The same week Yahoo rescinded teleworking policies for its employees, Best Buy did the same. Many pointed to the fact that Yahoo’s working-mom CEO got flack when Best Buy’s working-dad CEO didn’t as an unfair occurrence caused by gender inequity.

While I suspect that, unfortunately, Marissa Mayer was a better criticism target because she’s a woman/mom, I also think Yahoo was a better target than Best Buy for branding reasons.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Do you use Quora?

  • No: 64.81%
  • I have an account but don’t post: 22.22%
  • I’ve posted to the network a few times: 10.49%
  • I’m a regular user: 2.47%

Quora is a difficult social network for many corporate users to get their heads around.[…] Continue Reading »