Archive for branding SmartBlogs

Out with the old and in with the new. So went the trend in most-popular stories this week, with details on Whole Foods Market‘s first 365 store, slated to open in Los Angeles next month, gaining the attention of the most readers this week. The store will reportedly put an emphasis on efficiency, with limited space for service departments and an emphasis on prepackaged fresh offerings, which will cut down on the store’s labor requirements, according to a floor plan for the store.[…] Continue Reading »

It is easy to overlook what actually caused most of today’s market share-leading iconic brands to get where they are. While marketing and branding play an important role in the growth of any consumer facing business, it is very easy, in retrospect, to ascribe an unfair share of credit for a food product’s eventual success to its brand.[…] Continue Reading »

Is your marketing team dreaming of creating the next Green Giant?

Bad news: It’s no longer possible to create a character like Tony the Tiger, Mr. Clean or the Michelin Man and see these figures endure for decades and bleed into pop culture simply by featuring them in ads.

That’s right: The traditional brand mascot is going extinct.[…] Continue Reading »

SmartBrief readers were most interested in stories about the future of the food industry from all aspects this week. Chipotle‘s future plans for a fast-casual burger concept gave them a glimpse at where the company could be going next in the restaurant industry, while Amazon‘s move to expand its Dash re-ordering service to include brands like ConAgra and PepsiCo looked at food retail and its future in e-commerce.[…] Continue Reading »

Your logo is obviously your brand ambassador and it should be on every written and visual item you create. If you are educating your target consumers about your brand and are linking it with your brand logo, then it becomes easier to prompt buying/converting actions later down the line with things as simple as logo exposure. But beyond your logo, there are many things you can do to promote your brand via the Internet.[…] Continue Reading »