Archive for brandmanagement SmartBlogs
The way you treat others tells us more about your values than anything you proclaim. Your every plan, decision, and action — at home, at work, and in your community — create your leadership legacy.
Allow me a tangential path for a moment. I attended a book marketing workshop a few weeks ago. Surrounded by successful thought leaders, authors and aspiring authors, the weekend was packed with relevant, actionable marketing ideas.[…] Continue Reading »
By Henna Inam on January 22nd, 2013 | 362234 comments on this postOprah%27s+biggest+branding+failure+and+what+we+can+learn+from+it2013-01-22+15%3A00%3A46Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36223
The measure of any brand is its intangible value or reputation, and the intangible value of Brand Oprah has declined.[…] Continue Reading »
By Andy Sernovitz on April 27th, 2010 | 101113 comments on this postAndy%26%23039%3Bs+Answers%3A+How+P%26amp%3BG+is+mixing+social+media+and+traditional+communications2010-04-27+11%3A39%3A40Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10111
The world’s largest advertiser — Procter & Gamble — is quickly becoming a leader in social media too.
A few great takeaways from Anitra’s discussion:
- Social media requires an interdependent communications model.
By Andy Sernovitz on January 21st, 2010 | 223162 comments on this postAndy%26%23039%3Bs+Answers%3A+How+Newell+Rubbermaid+manages+social+media+from+a+multi-brand+perspective2010-01-21+13%3A38%3A29Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D7093
As we gear up for our next BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — I’m sharing some of my favorite big ideas from BlogWell Atlanta as a preview.
In his presentation, Newell Rubbermaid’s VP, E-Business & Interactive Marketing, Bert DuMars, presented a case study on how Newell Rubbermaid manages social media from a multi-brand perspective (their brands include Sharpie, Graco Children’s Products, and Expo, to name a few).[…] Continue Reading »