Archive for brandmanagement SmartBlogs

Today’s consumer is hungry for product information – trends such as farm-to-table and clean eating all point to a population that wants to know more about where their food comes from. Consumer packaged goods brands’ increasing web presence and use of social media and mobile applications are making it easier than ever for shoppers to get information about products, whether they are shopping in a store or online.[…] Continue Reading »

You don’t have to look hard to see that there are tough conversations that need to be had all around you. You may tend to avoid them, which isn’t a good strategy if you’re a leader. You must model the work of a leader, and that includes stepping into uncomfortable dialog with others.

Perhaps someone who reports to you is not working up to their potential, or an individual on your team is disruptive to efforts to move the team forward.[…] Continue Reading »

Every day, businesses launch and established companies make the decision to re-brand in order to stay culturally relevant. So how do you ensure your brand has a strong voice and compelling content that best reflects your key messaging?

How do you convince consumers to actually care about your product or service in this highly competitive climate? The first step is to decide what your brand story is, be consistent in telling it and consider three vital elements:

1.[…] Continue Reading »

Counterfeiting of branded goods is growing globally, and losses from counterfeiting cost retailers and manufacturers nearly $1 trillion each year and more than 75,000 jobs in the U.S., according to a study from the Food Marketing Institute and Grocery Manufacturers Association.

“This study pinpoints the opportunities that retailers and manufacturers have to reduce the chance for counterfeit products from reaching shelves and finding their way into consumers’ homes,” said Mark Baum, FMI‘s senior vice president of industry relations and chief collaboration officer.[…] Continue Reading »

The way you treat others tells us more about your values than anything you proclaim. Your every plan, decision, and action — at home, at work, and in your community — create your leadership legacy.

Allow me a tangential path for a moment. I attended a book marketing workshop a few weeks ago. Surrounded by successful thought leaders, authors and aspiring authors, the weekend was packed with relevant, actionable marketing ideas.[…] Continue Reading »