Archive for brandmanagement SmartBlogs

Every day, businesses launch and established companies make the decision to re-brand in order to stay culturally relevant. So how do you ensure your brand has a strong voice and compelling content that best reflects your key messaging?

How do you convince consumers to actually care about your product or service in this highly competitive climate? The first step is to decide what your brand story is, be consistent in telling it and consider three vital elements:

1.[…] Continue Reading »

Counterfeiting of branded goods is growing globally, and losses from counterfeiting cost retailers and manufacturers nearly $1 trillion each year and more than 75,000 jobs in the U.S., according to a study from the Food Marketing Institute and Grocery Manufacturers Association.

“This study pinpoints the opportunities that retailers and manufacturers have to reduce the chance for counterfeit products from reaching shelves and finding their way into consumers’ homes,” said Mark Baum, FMI‘s senior vice president of industry relations and chief collaboration officer.[…] Continue Reading »

The way you treat others tells us more about your values than anything you proclaim. Your every plan, decision, and action — at home, at work, and in your community — create your leadership legacy.

Allow me a tangential path for a moment. I attended a book marketing workshop a few weeks ago. Surrounded by successful thought leaders, authors and aspiring authors, the weekend was packed with relevant, actionable marketing ideas.[…] Continue Reading »

Brand Oprah was flying high, and then she made one critical branding failure — a failure that caused her to drop in Fortune‚Äôs Most Powerful Women list from No. 6 in 2010 to No. 50 in 2012.

The measure of any brand is its intangible value or reputation, and the intangible value of Brand Oprah has declined.[…] Continue Reading »

The world’s largest advertiser — Procter & Gamble — is quickly becoming a leader in social media too.

In her BlogWell Cincinnati case study presentation, Procter & Gamble Global External Relations Manager Anitra Marsh shared how P&G is mixing social media into its existing communications strategies.

A few great takeaways from Anitra’s discussion: