Archive for brandmanagement SmartBlogs
You don’t have to look hard to see that there are tough conversations that need to be had all around you. You may tend to avoid them, which isn’t a good strategy if you’re a leader. You must model the work of a leader, and that includes stepping into uncomfortable dialog with others.
Perhaps someone who reports to you is not working up to their potential, or an individual on your team is disruptive to efforts to move the team forward.[…] Continue Reading »
Counterfeiting of branded goods is growing globally, and losses from counterfeiting cost retailers and manufacturers nearly $1 trillion each year and more than 75,000 jobs in the U.S., according to a study from the Food Marketing Institute and Grocery Manufacturers Association.
“This study pinpoints the opportunities that retailers and manufacturers have to reduce the chance for counterfeit products from reaching shelves and finding their way into consumers’ homes,” said Mark Baum, FMI‘s senior vice president of industry relations and chief collaboration officer.[…] Continue Reading »
The way you treat others tells us more about your values than anything you proclaim. Your every plan, decision, and action — at home, at work, and in your community — create your leadership legacy.
Allow me a tangential path for a moment. I attended a book marketing workshop a few weeks ago. Surrounded by successful thought leaders, authors and aspiring authors, the weekend was packed with relevant, actionable marketing ideas.[…] Continue Reading »
The measure of any brand is its intangible value or reputation, and the intangible value of Brand Oprah has declined.[…] Continue Reading »