Archive for brandindentity SmartBlogs

Innovation & Creativity, Strategic Management
Guest Blogger

Oprah’s biggest branding failure and what we can learn from it

By Henna Inam on January 22nd, 2013 | 4 comments on this post

Brand Oprah was flying high, and then she made one critical branding failure — a failure that caused her to drop in Fortune’s Most Powerful Women list from No. 6 in 2010 to No. 50 in 2012.

The measure of any brand is its intangible value or reputation, and the intangible value of Brand Oprah has declined.[…] Continue Reading »

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Editor's Take
Jesse Stanchak

Is social media ROI really just about social media?

By on December 28th, 2009 | 5 comments on this post

Hard questions about the concrete return on a social media campaign can be enough to make a marketer break out in a cold sweat. It’s not about driving direct sales, it’s about brand equity and customer service and a host of other very real forces that most people still can’t quantify. If only your clients, your boss and your co-workers could see that.[…] Continue Reading »

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