Archive for brandadvocates SmartBlogs

Taso Du Val is CEO and a co-founder of Toptal, which provides companies with elite software engineers and developer teams on a full- or part-time basis. I recently asked him about what challenges face young companies that have found initial success, and what that means for the CEO’s focus and behavior.

So, a company has found initial success, but now the task is maintaining and expanding upon that.[…] Continue Reading »

This guest blog post, by Doug Pruden and Terry Vavra, follows up on a previous SmartBlog on Social Media post: How to find and activate your best potential advocates.

Recommendations, raving reviews, word of mouth — call it what you will, positive comments about our brands not only make us feel good, but help to fortify our businesses.[…] Continue Reading »

EngageSciences’ report that only 4.7% of a brand’s fans generate all of its social media referrals forces marketers to deal with a harsh reality: As much as we like to talk about them, customer advocates are a rarefied segment. Other reports have been somewhat more generous, estimating that perhaps as many as 20% might discuss a brand in an online forum.[…] Continue Reading »

The only place I can buy shoes in my size is the United States of America. Sounds crazy, I know, but we don’t have large-size shoes in stores back home in India. But what do large shoes have to do with your social media brand-advocacy program? Everything!

Brand advocates and social media

Do social media and brand advocacy sound like strange bedfellows?[…] Continue Reading »

Sanjay Shetty is the founder of Communities R Us Consulting Services, which helps organizations convert customers into brand advocates. Shetty has been the president of INETA APAC, a nonprofit supporting technology communities, for more than nine years. Check out his blog.

Having a brand advocate strategy is invaluable. But finding brand advocates can be tricky and there’s a lack of resources out there to teach you how to reach out to your advocates, so I’ve created my own list of ideas.[…] Continue Reading »