Archive for brandadvocates SmartBlogs
Are you struggling with being a social business? Social media has enabled unprecedented two-way connection opportunities between organizations, their customers and prospects. Today everyone wants to be a social business.
However, the pace of growth, engagement and development on social media often leads to a sense of being overwhelmed.
The challenges with being social:
- Interacting with customers — responding to customer queries in almost real-time
- The volume of conversations spread across an increasing number of blogs, forums and social media sites
- Creating content — daily posts on social networks, blog posts, guest articles
- Responding to customer queries
Despite the above-mentioned challenges, there are some companies that excel at being a social business, and they have a secret ingredient: an army of their supportive customers, or brand advocates, who are enabling them to be social.[…] Continue Reading »
By James daSilva on March 20th, 2014 | 50065Comment on this postBuilding+upon+success%3A+A+Q-and-A+with+Toptal+CEO+Taso+Du+Val2014-03-20+14%3A00%3A28James+daSilvahttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D50065
Taso Du Val is CEO and a co-founder of Toptal, which provides companies with elite software engineers and developer teams on a full- or part-time basis. I recently asked him about what challenges face young companies that have found initial success, and what that means for the CEO’s focus and behavior.
So, a company has found initial success, but now the task is maintaining and expanding upon that.[…] Continue Reading »
By Doug Pruden and Terry Vavra on February 17th, 2014 | 49372Comment on this postWant+more+recommendations+and+positive+word+of+mouth%3F2014-02-17+14%3A42%3A25Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49372
This guest blog post, by Doug Pruden and Terry Vavra, follows up on a previous SmartBlog on Social Media post: How to find and activate your best potential advocates.
Recommendations, raving reviews, word of mouth — call it what you will, positive comments about our brands not only make us feel good, but help to fortify our businesses.[…] Continue Reading »
By Doug Pruden and Terry Vavra on January 27th, 2014 | 48801Comment on this postHow+to+find+and+activate+your+best+potential+advocates2014-01-27+12%3A35%3A09Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D48801
EngageSciences’ report that only 4.7% of a brand’s fans generate all of its social media referrals forces marketers to deal with a harsh reality: As much as we like to talk about them, customer advocates are a rarefied segment. Other reports have been somewhat more generous, estimating that perhaps as many as 20% might discuss a brand in an online forum.[…] Continue Reading »
By Sanjay Shetty on December 31st, 2012 | 357274 comments on this postHow+to+increase+relevance+of+your+brand-advocacy+program+via+segmentation2012-12-31+13%3A10%3A28Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D35727
The only place I can buy shoes in my size is the United States of America. Sounds crazy, I know, but we don’t have large-size shoes in stores back home in India. But what do large shoes have to do with your social media brand-advocacy program? Everything!
Brand advocates and social media
Do social media and brand advocacy sound like strange bedfellows?[…] Continue Reading »