Archive for brandadvocates SmartBlogs
By Doug Pruden and Terry Vavra on February 17th, 2014 | 49372Comment on this postWant+more+recommendations+and+positive+word+of+mouth%3F2014-02-17+14%3A42%3A25Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49372
This guest blog post, by Doug Pruden and Terry Vavra, follows up on a previous SmartBlog on Social Media post: How to find and activate your best potential advocates.
Recommendations, raving reviews, word of mouth — call it what you will, positive comments about our brands not only make us feel good, but help to fortify our businesses.[…] Continue Reading »
By Doug Pruden and Terry Vavra on January 27th, 2014 | 48801Comment on this postHow+to+find+and+activate+your+best+potential+advocates2014-01-27+12%3A35%3A09Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D48801
EngageSciences’ report that only 4.7% of a brand’s fans generate all of its social media referrals forces marketers to deal with a harsh reality: As much as we like to talk about them, customer advocates are a rarefied segment. Other reports have been somewhat more generous, estimating that perhaps as many as 20% might discuss a brand in an online forum. Whichever findings you chose to believe, the advocate segment is clearly a minority. As Francesca Heath points out, few brands are attempting to identify or reach these internal promoters.[…] Continue Reading »
By Sanjay Shetty on December 31st, 2012 | 357274 comments on this postHow+to+increase+relevance+of+your+brand-advocacy+program+via+segmentation2012-12-31+13%3A10%3A28Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D35727
The only place I can buy shoes in my size is the United States of America. Sounds crazy, I know, but we don’t have large-size shoes in stores back home in India. But what do large shoes have to do with your social media brand-advocacy program? Everything!
Brand advocates and social media
Do social media and brand advocacy sound like strange bedfellows?[…] Continue Reading »
By Sanjay Shetty on February 14th, 2012 | 2234013 comments on this post17+ways+to+discover+your+brand+advocates2012-02-14+12%3A36%3A02Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18780
Sanjay Shetty is the founder of Communities R Us Consulting Services, which helps organizations convert customers into brand advocates. Shetty has been the president of INETA APAC, a nonprofit supporting technology communities, for more than nine years. Check out his blog.
Having a brand advocate strategy is invaluable. But finding brand advocates can be tricky and there’s a lack of resources out there to teach you how to reach out to your advocates, so I’ve created my own list of ideas.[…] Continue Reading »
By Jesse Stanchak on March 16th, 2011 | 152163 comments on this postLive+from+%23SXSW%3A+4+questions+brands+need+to+ask+about+the+value+of+Facebook+fans2011-03-16+12%3A00%3A47Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D15216
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