Archive for bottledwater SmartBlogs
“Brand” can be a tough concept for business owners to get their heads around, Red Slice founder Maria Ross told attendees at breakout session “Evolve Your Brand” at The New York Times Small Business Summit. “Your brand is more than your logo,” Ross said. “It’s the core and essence of your company.”
As with everything in the world, change is inevitable.[…] Continue Reading »
Ferrarelle is a sparkling water brand popular in Italy but relatively unknown in the U.S. I interviewed Ron Salerno, director of Ferrarelle USA, about the product, the bottled water industry and the company’s plans to gain exposure in the U.S.
What sets Ferrarelle apart from other bottled waters?
Ferrarelle is the leading sparkling mineral water of Italy with the largest share of the market. It is also one of the most recognizable brand names in Italy. Ferrarelle’s brand equity in Italy is akin to that of the Coca Cola in that it embodies the Italian culture.[…] Continue Reading »