Archive for Booz&Co. SmartBlogs

Why community management is the key weapon in your digital armory

By Guest Blogger on September 10th, 2012 | 30001Comment on this post2012-09-10+11%3A51%3A31Guest+Blogger

Last year it emerged that 69% of companies either have or are planning to hire a community manager to their ranks. The rationale behind this development is clear. Investment in social media is booming, and with an ever-expanding array of tools and platforms for brands to use to engage with customers and stakeholders, community management is an essential skill.[…] Continue Reading »

Tags: Adi Gaskell, Booz & Co., Buddy Media, community management, digital marketing, engagement, marketing, social media, study

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C-Suite

Measuring executive frustration — and going after the big-picture cure

By Guest Blogger on March 22nd, 2011 | 3628 comments on this post2011-03-22+15%3A00%3A26Guest+Blogger

This post is by Paul Leinwand, a partner at the consulting firm Booz & Co. and Cesare Mainardi, the managing director of Booz & Co.’s North American business. They are co-authors of “The Essential Advantage: How to Win with a Capabilities-Driven Strategy.”

We recently surveyed 1,800 top executives on the subject of strategy and found a striking level of frustration.[…] Continue Reading »