Archive for BlogWorld SmartBlogs
Is your brand an integral part of your social media strategy? If not, you’re missing an important marketing opportunity. Through the effective use of social media, you can humanize your brand and increase its power
As a marketer, building your brand is an integral element of developing your business. The fact that many speakers at the BlogWorld & New Media Expo, including Amy Porterfield, Ric Dragon and Dino Dogan, consistently mentioned branding as a core element of social media strength reflects that many practitioners overlook this critical opportunity.[…] Continue Reading »
Kickstarter’s rise to prominence this year has filled the world’s creative types with a mixture of hope and anxiety. If you’re the kind of person who has always wanted to launch an invention, write a book, make a game, shoot a video series or just about anything else, the crowdfunding platform offers you a shot at collecting the money you need to get your dream off the ground — without all the downsides of taking out a bank loan or securing a traditional investor.[…] Continue Reading »
I’ve written more than my fair share about the problems of social media return on investment, but at the BlogWorld & New Media Expo in New York City, Clay Hebert showed me there’s always more I can learn.
The problem, he argues, is one of definition. To be successful at social media, you have to decide what success means.[…] Continue Reading »
As the founder of Triberr, a network that helps bloggers attract readers, Dino Dogan knows a thing or two about building a community of raving fans. At BlogWorld & New Media Expo in New York, Dogan shared what he’s learned firsthand so other bloggers and marketers can apply these tactics to developing their own followings.
Here are seven keys to building your social media community, based on Dogan’s talk.[…] Continue Reading »
There was a time, not so long ago, when many companies flat out refused to acknowledge the rise of social media as a business tool. We’ve since left those days behind, but instead of embracing social tools in an intelligent fashion, many businesses are trying to make up for lost time by latching on to any and all social media trends without a second thought about the costs — or consequences of failure.[…] Continue Reading »
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