Archive for blog SmartBlogs
Does your business have a blog? If you’re like most businesses, the answer is no. The University of Massachusetts Dartmouth’s research on blogging found that 23% of Fortune 500 companies and 37% of Inc. 500 companies had a blog in 2011, a decrease from 2010.
Examine the research, and you’ll find that 92% of businesses found blogs one of the most successful forms of social media, up from 86% in 2010.[…] Continue Reading »
By Jesse Stanchak on September 20th, 2011 | 175323 comments on this postHow+to+win+a+fight+with+a+naked+man+and+5+other+community-management+techniques2011-09-20+11%3A41%3A58Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D17532
In another life, I was manager at a gym. I wasn’t a trainer — I was in terrible shape back then — I just looked after the facility and the people who used it. I didn’t learn much about fitness during the three years I worked there, but it was a crash course in how people form communities, how they use resources and how they observe (or ignore) rules.[…] Continue Reading »
Creating a virtuous circle with search and social media: a Q-and-A with GroupM Search CEO Chris Copeland
By Jesse Stanchak on August 8th, 2011 | 170992 comments on this postCreating+a+virtuous+circle+with+search+and+social+media%3A+a+Q-and-A+with+GroupM+Search+CEO+Chris+Copeland2011-08-08+11%3A33%3A58Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D17099
This Q-and-A is with GroupM Search CEO Chris Copeland.
How do you see the influence of social media changing search engine marketing?
Research we’ve conducted looking at the impact these channels have on one another suggests that search has an authority to it and that consumers are becoming more and more reliant on the views of others, whether or not they are trusted friends in the social graph.[…] Continue Reading »
By Jesse Stanchak on July 14th, 2011 | 1605212 comments on this postHow+to+blog+like+a+dieter+%28and+vice-versa%292011-07-14+11%3A13%3A28Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16052
Earlier this year I went on a diet and lost about 25 pounds in 10 weeks. Maybe that doesn’t sound that impressive in the age of “Biggest Loser” — but I was proud, because it was something I’d never had much luck with before. When I thought about why I was successful this time when I’d failed so often in the past, I realized that running this blog had taught me a great deal about what it takes to diet successfully.[…] Continue Reading »
Consumers are demanding to know more about the brands they buy and the people behind them. Video blogging can be a key tool for brands looking to share more of this information with their customers. Video bloggers are still relatively rare in the corporate space, so businesses should take advantage of the empty field by putting their faces out there, says David Garland, a video blogger and author who spoke at the 2011 Blogging Success Summit.[…] Continue Reading »