Archive for bigdata SmartBlogs
By Maeve Webster and Mike Kostyo on April 20th, 2015 | 58370Comment on this postHow+the+food+industry+is+making+sense+of+big+data2015-04-20+11%3A00%3A35Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D58370
Every restaurant, supermarket, convenience store, food truck, hospital cafeteria, manufacturer, distributor — every food business — generates a huge amount of data. Data on average checks, typical wait times, cooler temperature, product inventory levels, loyalty card usage rates, social media engagement — the list goes on. And that list grows every day, as new technologies and services enter the market.[…] Continue Reading »
By Karthik Manimozhi on December 12th, 2013 | 48050Comment on this postGamification+and+Big+Data%3A+Allies+in+the+war+for+talent2013-12-12+12%3A29%3A33Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D48050
Today, more than ever, information is power: The more we know, the smarter our decisions are. In the past few years, companies have started paying more and more attention to how Big Data molds business decisions and outcomes. A recent study conducted by Gartner found that 64% of companies plan on investing in big data technology, 30% of those have already invested, 19% will invest in the next year and 15% will invest within two years.[…] Continue Reading »
By Stephen Yusko on October 17th, 2013 | 46785Comment on this postLive+at+%234AsData%3A+Nate+Silver%27s+simple+suggestions+for+advertisers2013-10-17+14%3A00%3A40Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46785
Nate Silver, the quant savant who made waves with his accurate election predictions in 2008 and 2012 and who now works for ESPN, came to Wednesday’s 4A’s Data Summit looking to qualify not only his own successes, but also the rush to proclaim data as the magical solution to all future problems.
In an intellectual and entertaining 30-minute address, Silver sought to dispute the notion that “size conquers everything else” — that Big Data, by virtue of its existence, can lead to a “magical solution.”
“All the good data in the world wont help you if you’re using faulty assumptions to process it,” he said.[…] Continue Reading »
Some days it seems the promise of Big Data to revolutionize marketers’ understanding of our customers is as huge as the petabytes piling up at our servers. Each day countless observations, measurements, and transactions of all kinds are being appended to what we think we know about our customers. No doubt there is more to learn; insight that we will be able to extract from Big Data.[…] Continue Reading »
By Brian Solis on May 30th, 2013 | 42110Comment on this postCustomer+journey+management+is+the+future+of+customer+experiences2013-05-30+14%3A00%3A37Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D42110
If you ask a chief marketing officer what keeps them up at night, the answers will reveal assorted glimpses of what essentially represents the future of marketing and business.