Archive for bigdata SmartBlogs
If you ask a chief marketing officer what keeps them up at night, the answers will reveal assorted glimpses of what essentially represents the future of marketing and business.
In my new book, “What’s the Future of Business,” I shared insights from IBM’s Global CMO study, which literally asked CMOs what keeps them up at night.[…] Continue Reading »
This adapted excerpt is from “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” by Eric Siegel, released this month by Wiley. Siegel is the founder of Predictive Analytics World, coming in 2013 to Toronto, San Francisco, Chicago, Washington, Boston, Berlin and London. For more information about predictive analytics, see the Predictive Analytics Guide.[…] Continue Reading »
Geographic information system technology is not only changing the way consumers eat and shop but also revolutionizing how they conduct banking. SmartBrief recently sat down Simon Thompson, director of commercial solutions for Esri, to discuss how banks are starting to leverage GIS data to enhance products and services for “the connected customer.”
How is location information revolutionizing the consumer banking sector?[…] Continue Reading »
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