Archive for BethReilly SmartBlogs
By Andy Sernovitz on August 23rd, 2012 | 292692 comments on this postAndy%27s+Answers%3A+How+Kraft+Foods+is+using+social+TV+to+get+fans+talking2012-08-23+16%3A22%3A38Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D29269
At SocialMedia.org’s recent BlogWell conference, Kraft Foods’ Beth Reilly started her presentation with some impressive numbers: More than 86% of mobile Internet users surf the Web while watching TV, and almost half of tablet users visit social networks while watching TV, with 45% doing so during commercials.
Reilly also cited a Time Warner study that found that viewers who interacted with social media on a second screen during programming were more engaged than those who didn’t.[…] Continue Reading »