Archive for bestpractices SmartBlogs

Companies continue to flock to social media sites such as Facebook, Twitter and LinkedIn for one simple reason: Not incorporating social media in their marketing strategies would amount to a lost opportunity to connect with droves of potential customers and strengthen bonds with existing customers.

But companies still need to be careful about how they’re using social media so that they throw valuable resources down the drain.[…] Continue Reading »

The three main things people use their mobile phones for are calling, texting and e-mailing. Mobile coupons are 10 times more likely to be redeemed than traditional coupons. Forty-two percent of your customers want to opt in to receive specials, coupons and announcements from you, and less than 5% of customers will choose to opt out. Half your customers will make special trips to redeem those coupons.[…] Continue Reading »

In my first post on how to utilize your Generation Y workforce, I explained how to find and hire the best Gen Y workers. In this post, I’ll share more tips from Sean Finter of Barmetrix on how to best utilize your young workforce. During his information session at the International Restaurant & Foodservice Show of New York, Finter explained that there are three levels of engagement when it comes to your employees: engaged, disengaged and actively disengaged.[…] Continue Reading »

Rebecca LeHeup, executive director of the Ontario Culinary Tourism Alliance, shares her experience as a panelist for Social Media Week Love Chef (#SMWTOLoveChef).

Melanie Coates of the Fairmont Royal York used Social Media Week as a platform to introduce its new executive chef, Collin Thornton, who left the Fairmont Orchid in Hawaii to return to his hometown of Toronto.[…] Continue Reading »

Pinterest’s secret scheme is exposed; what Facebook is hiding from you; and what you need to know about Gentlemint.

It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:

Image credit: narvikk, via iStockphoto[…] Continue Reading »