Archive for b2b SmartBlogs

One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently answer questions and solve your target audience’s pain points. If you’re a thought leader, you provide the best and deepest answers to your targets—often before they even have to ask for it.[…] Continue Reading »

LinkedIn may be king of business-to-business social media, but don’t rule out Pinterest. The pinning site most commonly associated with consumer purchases and planning for events such as weddings is increasingly becoming a useful space for B2B brands, Pinterest Head of Brand Strategy Kevin Knight said during a presentation at BMA15 on Thursday.

“B2B brands are part of the way people live on Pinterest,” Knight said, which he clarified is less a social network than a tool for self-exploration.[…] Continue Reading »

Digital tools offer distributors the potential to improve productivity and sales, offer a better value proposition for customers, and strengthen relationships with suppliers, but success isn’t possible without a smart strategy and some trial and error.

That was the conclusion of Mark Dancer and two industry experts on Wednesday at the NAW 2015 Executive Summit. Those experts — Ellen Holladay of Motion Industries and Brian Nichol of Performance Food Group — offered their experiences in planning, testing, deploying and refining digital tools to drive e-commerce sales at their respective companies.[…] Continue Reading »

SmartBrief is talking directly with small and medium-sized businesses to discover their journeys, challenges and lessons. Today’s post is a Q-and-A with Tom Harper, president and CEO of Networld Media Group, a Kentucky-based B2B media company. He has also founded a trade association and nonprofit organization, written “Leading from the Lions’ Den: Leadership Principles from Every Book of the Bible” and co-written “Cash Box: The Invention and Globalization of the ATM.”

Are you a small-business owner and would like to share your story?[…] Continue Reading »

With the online marketing revolution that’s taking place in the professional services industries, social media can’t be ignored. It’s a means to build business relationships, increase firm reputation and visibility, and generate referrals. And while many firms recognize its importance, they’re still struggling with reaping social media’s full benefits. If this rings true for your firm, take a look at our five steps to develop a social media strategy that aligns with your other marketing efforts.[…] Continue Reading »