Archive for b2b SmartBlogs

Have you ever been to a Michelin-starred restaurant? The Michelin Guide was created in 1900 to recognize world-renowned restaurants. Today, its highest-rated 3-star establishments total only 84 worldwide.

While the cuisine gets these restaurants on the Michelin map, it’s not always what keeps them there. It takes innovation, exceptional service, and most importantly, the right people to ensure a restaurant keeps its Michelin stars.[…] Continue Reading »

One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently answer questions and solve your target audience’s pain points. If you’re a thought leader, you provide the best and deepest answers to your targets—often before they even have to ask for it.[…] Continue Reading »

LinkedIn may be king of business-to-business social media, but don’t rule out Pinterest. The pinning site most commonly associated with consumer purchases and planning for events such as weddings is increasingly becoming a useful space for B2B brands, Pinterest Head of Brand Strategy Kevin Knight said during a presentation at BMA15 on Thursday.

“B2B brands are part of the way people live on Pinterest,” Knight said, which he clarified is less a social network than a tool for self-exploration.[…] Continue Reading »

Digital tools offer distributors the potential to improve productivity and sales, offer a better value proposition for customers, and strengthen relationships with suppliers, but success isn’t possible without a smart strategy and some trial and error.

That was the conclusion of Mark Dancer and two industry experts on Wednesday at the NAW 2015 Executive Summit. Those experts — Ellen Holladay of Motion Industries and Brian Nichol of Performance Food Group — offered their experiences in planning, testing, deploying and refining digital tools to drive e-commerce sales at their respective companies.[…] Continue Reading »

SmartBrief is talking directly with small and medium-sized businesses to discover their journeys, challenges and lessons. Today’s post is a Q-and-A with Tom Harper, president and CEO of Networld Media Group, a Kentucky-based B2B media company. He has also founded a trade association and nonprofit organization, written “Leading from the Lions’ Den: Leadership Principles from Every Book of the Bible” and co-written “Cash Box: The Invention and Globalization of the ATM.”

Are you a small-business owner and would like to share your story?[…] Continue Reading »