Archive for b2b SmartBlogs
One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently answer questions and solve your target audience’s pain points. If you’re a thought leader, you provide the best and deepest answers to your targets—often before they even have to ask for it.[…] Continue Reading »
LinkedIn may be king of business-to-business social media, but don’t rule out Pinterest. The pinning site most commonly associated with consumer purchases and planning for events such as weddings is increasingly becoming a useful space for B2B brands, Pinterest Head of Brand Strategy Kevin Knight said during a presentation at BMA15 on Thursday.
“B2B brands are part of the way people live on Pinterest,” Knight said, which he clarified is less a social network than a tool for self-exploration.[…] Continue Reading »
Digital tools offer distributors the potential to improve productivity and sales, offer a better value proposition for customers, and strengthen relationships with suppliers, but success isn’t possible without a smart strategy and some trial and error.
That was the conclusion of Mark Dancer and two industry experts on Wednesday at the NAW 2015 Executive Summit. Those experts — Ellen Holladay of Motion Industries and Brian Nichol of Performance Food Group — offered their experiences in planning, testing, deploying and refining digital tools to drive e-commerce sales at their respective companies.[…] Continue Reading »
By Anna Schumann on December 4th, 2014 | 556891 comment on this postNetworld+Media%3A+How+a+%22top-heavy%22+company%27s+leaders+found+their+niches2014-12-04+13%3A24%3A41Anna+Schumannhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D55689
SmartBrief is talking directly with small and medium-sized businesses to discover their journeys, challenges and lessons. Today’s post is a Q-and-A with Tom Harper, president and CEO of Networld Media Group, a Kentucky-based B2B media company. He has also founded a trade association and nonprofit organization, written “Leading from the Lions’ Den: Leadership Principles from Every Book of the Bible” and co-written “Cash Box: The Invention and Globalization of the ATM.”
Are you a small-business owner and would like to share your story?[…] Continue Reading »