Archive for b2b SmartBlogs
By Andy Sernovitz on September 26th, 2013 | 462644 comments on this postAndy%27s+Answers%3A+How+Grainger+creates+customer+heroes2013-09-26+11%3A20%3A45Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46264
When you’re selling industrial office and warehouse supplies, you have to find better ways to engage with your customers than through content about your products. That’s why Grainger’s social media (and business) strategy is making their customers — not their stuff — the heroes.
In her presentation at SocialMedia.org’s BlogWell conference in Chicago, Sherri Maxson, Grainger’s social business leader, shares how they use social media to make even the most traditionally boring stuff remarkable.[…] Continue Reading »
By Stephen J. Easley on March 28th, 2013 | 400311 comment on this postFrom+%23SXSW%3A+Charting+the+road+ahead+for+B2B+marketing2013-03-28+13%3A04%3A29Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D40031
A packed house at the South by Southwest Interactive Festival came together for tips on how to use social media to further business-to-business marketing, with experts Jamie Grenney, vice president social media and online video at Salesforce; Jason Bartlett, vice president of global social marketing for Xerox; and Jeanette Gibson, senior director social and digital marketing at Cisco Systems, all moderated by Melissa Chanslor, director at Text100.[…] Continue Reading »
By Kristen Galli on February 8th, 2013 | 375811 comment on this postHow+to+leverage+Twitter%E2%80%99s+Vine+app+for+B2B+content+marketing2013-02-08+11%3A45%3A21Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D37581
By now you have probably heard of Twitter’s new video-sharing application called Vine. If not, here is a quick snapshot.
Users can record motion and sound clips from their iOS phones and upload the newly created video via the app to share on Twitter or the Vine environment itself. Each video can be tagged with keywords and hashtags, and users can like and comment your post, similar to other video-sharing sites.[…] Continue Reading »
By Natascha Thomson on November 29th, 2012 | 339371 comment on this postIs+B2B+social+media+marketing+lagging+behind+B2C%3F2012-11-29+12%3A57%3A42Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D33937
There seems to be a perception that social media is better suited for business-to-consumer brands than business-to-business marketing. This view is supported by a lack of easily accessible social media success stories in the B2B space — on the Internet and at conferences. But it is a misconception.
Without a doubt, there are countless impressive B2C success stories, including the funny Bodyform video created in response to a disgruntled Facebook post and the successful Old Spice video campaign.[…] Continue Reading »
By Andy Sernovitz on May 24th, 2012 | 251481 comment on this postAndy%E2%80%99s+Answers%3A+5+shortcuts+Hitachi+Data+Systems+uses+to+earn+B2B+sales+leads+through+social+media2012-05-24+12%3A00%3A37Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D25148
Hitachi Data Systems is a large, conservative, business-to-business brand that sells to C-level executives through 18-month sales cycles, often through partners. So, when Hitachi’s Sharon Crost shared a case study at our BlogWell conference, she was candid in saying the company wasn’t sure social media were right for it.
But Hitachi was willing to give it a shot if it could keep the budget low and use tracking to closely monitor results.[…] Continue Reading »