Archive for b2b SmartBlogs
Digital tools offer distributors the potential to improve productivity and sales, offer a better value proposition for customers, and strengthen relationships with suppliers, but success isn’t possible without a smart strategy and some trial and error.
That was the conclusion of Mark Dancer and two industry experts on Wednesday at the NAW 2015 Executive Summit. Those experts — Ellen Holladay of Motion Industries and Brian Nichol of Performance Food Group — offered their experiences in planning, testing, deploying and refining digital tools to drive e-commerce sales at their respective companies.[…] Continue Reading »
By Anna Schumann on December 4th, 2014 | 556891 comment on this postNetworld+Media%3A+How+a+%22top-heavy%22+company%27s+leaders+found+their+niches2014-12-04+13%3A24%3A41Anna+Schumannhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D55689
SmartBrief is talking directly with small and medium-sized businesses to discover their journeys, challenges and lessons. Today’s post is a Q-and-A with Tom Harper, president and CEO of Networld Media Group, a Kentucky-based B2B media company. He has also founded a trade association and nonprofit organization, written “Leading from the Lions’ Den: Leadership Principles from Every Book of the Bible” and co-written “Cash Box: The Invention and Globalization of the ATM.”
Are you a small-business owner and would like to share your story?[…] Continue Reading »
“This is big-kid marketing.”
That’s what I always tell new hires at my agency, because no matter how hard B2C marketing gets, it can feel like it’s nothing compared to marketing to the enterprise. So what social tools can help do the heavy lifting for B2B? You might be surprised by the number of tailor-made tools out there for communication and engagement.[…] Continue Reading »
By Andy Sernovitz on September 26th, 2013 | 462644 comments on this postAndy%27s+Answers%3A+How+Grainger+creates+customer+heroes2013-09-26+11%3A20%3A45Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46264
When you’re selling industrial office and warehouse supplies, you have to find better ways to engage with your customers than through content about your products. That’s why Grainger’s social media (and business) strategy is making their customers — not their stuff — the heroes.
In her presentation at SocialMedia.org’s BlogWell conference in Chicago, Sherri Maxson, Grainger’s social business leader, shares how they use social media to make even the most traditionally boring stuff remarkable.[…] Continue Reading »