Archive for authenticity SmartBlogs
In the effort of achieving perfection, every leader faces a temptation to project a persona rather than be themselves. They think that in order to maintain the confidence of their team, they must appear faultless, flawless, and ever wise. Yet most organizations do not need a perfect leader; they need an authentic one.
We live in a world of fakes.[…] Continue Reading »
The ability to communicate is not merely the ability to string words together coherently. It is the ability to authentically connect with people.
If you are in charge of an organization you may have the ability to tell people what to do, but you will never have the ability to tell them what to think. Great leaders do.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Leadership — tracks feedback from more than 170,000 business leaders. We run the poll question each Tuesday in our e-newsletter.
Last week, we asked: How authentic are your leaders?
- Extremely authentic — they epitomize the term “genuine”: 15.92%
- Reasonably authentic — they sometimes put on a front: 40.35%
- Not very authentic — they’re more about image than being “real”: 33.76%
- Not at all authentic — they’re a bunch of posers and frauds: 9.97%
Fraud alert.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Are your company’s social media communications written in a personal “I” voice, a corporate “we” voice or a reader-centric “you” voice?
- The company uses the “we” voice – 56.86%
- The company uses different voices within the same social media channel – 13.24%
- The company uses different voices for different channels — 13.24%
- The company uses the “you” voice — 10.78%
- The company uses the “I” voice — 5.88%
What kind of voice you use for your social communications can say a lot about your brand.[…] Continue Reading »
During the breakout sessions I attended at The New York Times Small Business Summit on Monday, the successful entrepreneurs serving as panelists kept coming back to one key concept for attracting and retaining customers: authenticity.
Customers only want to be evangelists for brands they believe to be authentic, said Yes To Carrots Inc. co-founder Ido Leffler.[…] Continue Reading »
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