Archive for audience SmartBlogs

The following is an excerpt from “ I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know,” (HarperBusiness, September 2013) by Kate White. The book is available at the following sites: Amazon, Apple, B&N, Kobo.

About a week after I landed the job as editor in chief of Cosmopolitan, I sat down for a meeting with a man named Chris Butler, the consumer marketing person I’d be involved with on a regular basis.[…] Continue Reading »

This book excerpt is from “Loveworks” by Brian Sheehan, published by powerHouse Books. Sheehan is associate professor of advertising at the S.I. Newhouse School of Public Communications, Syracuse University. He was with Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. “Loveworks” follows Sheehan’s books “Basics: Online Marketing” (2010) and “Basics: Marketing Management” (2011).[…] Continue Reading »

This post is by Heidi Cohen, president of Riverside Marketing Strategies.

As social media continue to mature, marketers and business executives who have stayed on the sidelines in hopes of safer options are feeling pressured to jump into the pool. The challenge becomes how to do so effectively without drowning in a public relations crisis.[…] Continue Reading »

Nancy Duarte is author of “Resonate: Present Visual Stories That Transform Audiences” and CEO of Duarte Design in Silicon Valley.

A successful presentation can persuade an audience to change their behavior and take action — but presenters must clearly state exactly what they want their audience to do. Anticipating the audience’s needs is one of the first steps in presentation creation.[…] Continue Reading »

This post was written by Mirna Bard, a social-media consultant, speaker, author and instructor of social media at the University of California at Irvine.

Last week’s poll question: Did you conduct any kind of market research — surveying your customers, focus groups, monitoring online conversations, etc. — before jumping on the social- media bandwagon?

  • No – 66.67%
  • Yes — 33.33%

During one of my recent speaking engagements to executives of medium-sized companies, I asked the audience if they had conducted any kind of market research before jumping into social media.[…] Continue Reading »