Archive for AstraZeneca SmartBlogs

health care, Ideas in Action
Adam Gaub

Diagnosing what ails health care marketers in the social-media realm

By on September 3rd, 2010 | 5 comments on this post

Following up on last week’s write-up of wool.labs’ analysis of the downfall of GlaxoSmithKline’s Avandia in the social-media world, I wanted to highlight this interview with Bruce Grant, Digitas Health’s senior vice president for business strategy.

Grant taps into some of the same ideas wool.labs touched upon in its report on why Avandia has fallen so quickly from the public’s grace: Health care companies and their marketers often fail to listen to what the public is saying.[…] Continue Reading »

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