Archive for AstraZeneca SmartBlogs
By Adam Gaub on September 3rd, 2010 | 120525 comments on this postDiagnosing+what+ails+health+care+marketers+in+the+social-media+realm2010-09-03+12%3A13%3A21Adam+Gaubhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D12052
Following up on last week’s write-up of wool.labs’ analysis of the downfall of GlaxoSmithKline’s Avandia in the social-media world, I wanted to highlight this interview with Bruce Grant, Digitas Health’s senior vice president for business strategy.
Grant taps into some of the same ideas wool.labs touched upon in its report on why Avandia has fallen so quickly from the public’s grace: Health care companies and their marketers often fail to listen to what the public is saying.[…] Continue Reading »