Archive for apple SmartBlogs
Innovation has for years come from designers and marketers, from the creators of new products. The top innovation consulting firms all spring from the roots of building new products. “Most innovative” lists are populated by … well, Apple is always first … then comes a predictable list of companies that make cool products: Nike, Samsung, etc.
But today’s new generation of innovators knows that innovation is no longer limited to the domain of companies who makes things you can see and touch.[…] Continue Reading »
More than 150,000 people are expected to attend the Consumer Electronics Show this week in Las Vegas. More than 3,100 vendors will showcase their new and updated consumer electronic devices including high-end television sets, smartphones, smart cars and printers. The goal of the show is for manufacturers to demonstrate the newest technology to stimulate consumer demand over the next few months and years.[…] Continue Reading »
Fortune recently reported just how bad the Apple iPhone 5 mapping really is. Specifically, the article cited a reader’s analysis of the Apple map of Canada’s province of Ontario, focusing on locating and identifying its cities and towns. Of the 2,028 places that should have been named, 400 were correct, 389 were fairly close, 551 were clearly incorrect, and 688 were not on the map at all.[…] Continue Reading »
Last week, I wrote about how Apple is a master at announcing products. But the company’s marketing strategy isn’t infallible.
In a recent Monday Note blog post, former Apple executive Jean-Louis Gassée criticizes the company’s commercials that focus on the iPhone’s Siri feature, saying they stray from the advertising and marketing plan of focusing on the product that had become quintessentially Apple.[…] Continue Reading »
Last week, Apple sent out an invitation to media, bloggers and influencers for an event in San Francisco, in which the company hinted strongly that it would be unveiling the iPhone 5. Social media have already erupted with discussion of what the new iPhone will feature and what will be revealed at the event. It’s clear that Apple fans and media are eager to see what happens Wednesday.[…] Continue Reading »
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