Archive for Andy’sAnswers SmartBlogs
By Andy Sernovitz on July 9th, 2015 | 60081Comment on this postAndy%27s+Answers%3A+How+Old+Navy+brought+a+social+campaign+to+the+real+world2015-07-09+11%3A05%3A08Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D60081
When Old Navy turned 20 last year, they held a celebration meant to put the spotlight back on their fans — as well as earn some real-world buzz. Using 20-foot machines in Times Square and Hollywood, they recreated rasterized images of their fans’ selfies by blowing up nearly 1,000 balloons.
How it works: Fans tweet a photo to Old Navy with #selfiebration, Old Navy’s community managers manually approve and prep the images, the machines illustrate them in balloons, and Old Navy creates a gif to tweet back to the fan of their selfie being blown up.[…] Continue Reading »
By Andy Sernovitz on June 17th, 2015 | 59667Comment on this postAndy%27s+Answers%3A+How+EA+puts+social+at+the+center+of+their+media+newsroom2015-06-17+11%3A02%3A33Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D59667
With an audience size on social that rivals some media outlets they pay to advertise, EA’s David Tinson says it makes sense for the brand to become a media company. As the senior VP of global communications, David says his job is to help create a newsroom that’s centered around an opportunity to connect with customers.
In his presentation at SocialMedia.org’s Member Meeting, David shares how they created an internal structure to support listening, content creation and distribution for EA’s media.[…] Continue Reading »
By Andy Sernovitz on June 9th, 2015 | 59460Comment on this postAndy%27s+Answers%3A+How+Toyota+launched+the+new+Camry+through+social+media2015-06-09+11%3A00%3A32Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D59460
As the top-selling sedan in America for 13 years in a row, Toyota’s Camry had a problem: Its popularity earned it a reputation for being boring. So with the Camry’s “bold new” redesign, Toyota’s social team developed a campaign to change the conversation.
In her presentation at SocialMedia.org’s Member Meeting, Toyota Director of Social Media Monica Peterson shares the steps they took to launch the new Camry in social and change their audience’s perceptions.[…] Continue Reading »
By Andy Sernovitz on July 31st, 2014 | 53040Comment on this postAndy%27s+Answers%3A+How+General+Mills+manages+their+social+media+content+strategy2014-07-31+11%3A15%3A10Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53040
“The world doesn’t need more content,” says Kevin Hunt, corporate social media manager for General Mills. “It needs more interesting content.” But, as he admits, social media content strategy is a bit more complex than that.
By Andy Sernovitz on January 30th, 2014 | 489121 comment on this postAndy%27s+Answers%3A+How+Keurig+earns+its+customers%27+love2014-01-30+14%3A03%3A13Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D48912
One morning, an entire neighborhood in New York woke up with brand new Keurig brewers on their doorsteps. It wasn’t because they won a contest or because they asked for them — it was all a part of Keurig’s surprise and delight mission they carried out in L.A. and Miami.
According to Crystal King, Keurig’s social media manager, giving away brewers is just one way they earn loyal fans and word of mouth (like the 1,000 social media posts and 3 million impressions they earned from this campaign).[…] Continue Reading »