Archive for Andy’sAnswers SmartBlogs
By Andy Sernovitz on October 17th, 2013 | 46724Comment on this postAndy%27s+Answers%3A+How+UCB+Pharma+creates+a+social+strategy+around+their+customers2013-10-17+11%3A15%3A10Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46724
If you’re wondering what a pharmaceutical company is doing in social media, you’re not alone. Regulation, corporate culture and touchy subject matters kept UCB Pharma from completely engaging on Facebook and Twitter until this year. But according to Social Media Manager Greg Cohen, the company’s presence in social serves an important purpose: telling their customers’ stories.[…] Continue Reading »
By Andy Sernovitz on October 10th, 2013 | 46642Comment on this postAndy%27s+Answers%3A+How+Whole+Foods+balances+local+and+national+social+strategies2013-10-10+14%3A09%3A56Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46642
Whole Foods Market gives a lot of power to its local stores, from choosing which products to offer to deciding on the kinds of sales to have. So it makes sense that they also give their local stores some decision-making power in social media. In fact, the reason Whole Foods Market has local social media is because its stores asked for it.[…] Continue Reading »
By Andy Sernovitz on September 26th, 2013 | 462643 comments on this postAndy%27s+Answers%3A+How+Grainger+creates+customer+heroes2013-09-26+11%3A20%3A45Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46264
When you’re selling industrial office and warehouse supplies, you have to find better ways to engage with your customers than through content about your products. That’s why Grainger’s social media (and business) strategy is making their customers — not their stuff — the heroes.
In her presentation at SocialMedia.org’s BlogWell conference in Chicago, Sherri Maxson, Grainger’s social business leader, shares how they use social media to make even the most traditionally boring stuff remarkable.[…] Continue Reading »
By Andy Sernovitz on September 12th, 2013 | 45929Comment on this postAndy%27s+Answers%3A+How+Honda+created+a+love+affair+with+its+fans2013-09-12+10%3A36%3A27Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45929
Customer dedication and devotion are essential to any company’s bottom line. Surprising and delighting those fans who are devoted to your brand is just as important as responding to negative feedback. Honda decided to take its customers’ positive feedback and energize its fan-base with the “Honda Loves You Back” campaign.
By Andy Sernovitz on September 5th, 2013 | 457321 comment on this postAndy%27s+Answers%3A+How+Sonic+manages+multiple+agencies+in+their+social+approach2013-09-05+10%3A26%3A37Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45732
According to Sonic Drive-In’s director of digital communications and social media, Christi Woodworth, working with multiple agencies can sometimes mean having “too many cooks in the kitchen.”
In her presentation at SocialMedia.org’s BlogWell conference in Chicago, Christi outlines how Sonic has fine-tuned the way they work with all of their different agencies. By giving her collaborators a chance at bonus projects, she managed to inspire newfound creativity in addition to their usual workflow.[…] Continue Reading »