Archive for AndySernovtiz SmartBlogs
Target has an incredible fan base. In fact, it just topped 15 million Facebook fans.
The company’s challenge is supplying all of these potential talkers with great things to share. Its goal was to give the media, bloggers and customers a steady stream of fun, interesting and compelling stories about the brand.
To do it, Target launched A Bullseye View, the company’s online blog and magazine that keeps fans up to date on news and behind-the-scenes information about the brand.[…] Continue Reading »
When you deliver more than 15 million packages a day to more than 6 million customers, you need to have a great customer-support system.
To better help customers, UPS is doing a pretty amazing thing: It’s using customer-support channels in social media to proactively and reactively offer support in real time.
In her BlogWell presentation, UPS’ Debbie Curtis-Magley explained how the company started the program and a bunch of lessons learned along the way.[…] Continue Reading »
Did you know Foursquare grew 3,400% last year? The location-based social tool is incredibly popular, and despite fierce competition, it continues to expand. It’s so widely used that even if you don’t participate, customers are probably already using it to check in to your location, leave tips and reviews, and connect with friends.
Like any tool, you should make sure your fans are actually using Foursquare before you invest time with it.[…] Continue Reading »
For the launch of Adobe Systems’ Creative Suite 5, the company used a social media plan that involved a mix of traditional and experimental tactics – and it all led to millions of video views, a trending Twitter topic and more than a million new fans across all platforms in only three months.
In the company’s BlogWell presentation from our event in San Francisco, Adobe’s Jennifer Kremer and Maria Poveromo took us behind the scenes of the launch.[…] Continue Reading »
Sabre Holdings, a tech company that helps travel brands automate their business, offers a private, Facebook-like community in which customers can interact with one another and with Sabre’s subject-matter experts.
Customers were using the community, but it wasn’t getting the internal support from employees sought by the company; they saw it as “just more work” on top of their daily tasks.[…] Continue Reading »
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