Archive for andysernovitz SmartBlogs
By Andy Sernovitz on January 29th, 2015 | 56739Comment on this postAndy%27s+Answers%3A+How+REI+created+a+sustainable%2C+user-generated+content+resource2015-01-29+11%3A45%3A19Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D56739
Everyone goes through what Lulu Gephart, REI’s manager of social and earned media, calls “content deserts.” There aren’t any campaigns or promotions going on, you’ve got nothing from your creative department, and finding something compelling to post is difficult. But, Lulu explains, at REI, they’ve developed a hashtag strategy that’s helped them capture user-generated content to use for the long haul.[…] Continue Reading »
By Andy Sernovitz on January 15th, 2015 | 56415Comment on this postAndy%27s+Answers%3A+How+Cabela%27s+broke+the+rules+to+bring+back+social+customer+service2015-01-15+20%3A01%3A39Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D56415
Cabela’s social media response plan was a mess: Someone posts a complaint, the social media manager takes a screenshot, e-mails it to the customer care team, the customer care team tries to find the customer in their database (and most often they don’t), then 72 hours later, the social media manager responds.
That social customer service system left two-thirds of their customers’ posts unanswered and a lot of people unhappy.[…] Continue Reading »
By Andy Sernovitz on April 24th, 2014 | 507021 comment on this postAndy%27s+Answers%3A+How+UnitedHealth+Group+does+social+outreach+in+a+highly+regulated+industry2014-04-24+11%3A00%3A28Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D50702
It’s hard out there in social media for regulated industries like healthcare. UnitedHealth Group for example, has to carefully craft their responses to customers in social media to comply with legal requirements.
According to Rachel Medina, their senior communications specialist, they’re making progress with reaching customers despite these strict rules. In her presentation at SocialMedia.org‘s BlogWell conference, she explains it’s all a part of following HIPAA regulations while trying to do more for their customers in social media.[…] Continue Reading »
By Andy Sernovitz on April 17th, 2014 | 50699Comment on this postAndy%27s+Answers%3A+How+%28and+why%29+to+make+a+habit+of+disclosure+in+social+media2014-04-17+11%3A00%3A29Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D50699
Since the FTC updated their social media guidelines last year, a lot of social marketers have a lot of questions about staying legal. The bottom line: It all comes down to proper disclosure.
In his presentation at SocialMedia.org‘s BlogWell conference, Andy Sernovitz explains why paying for social media coverage makes a sticky situation that requires the right kind of disclosure.[…] Continue Reading »
By Andy Sernovitz on April 10th, 2014 | 506941 comment on this postAndy%27s+Answers%3A+How+AT%26T+gets+their+employees+involved+in+sharing+social+content2014-04-10+11%3A00%3A12Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D50694
If you’re like 92 percent of people on Twitter, you don’t follow the handles of the places where your friends and family work. It’s a statistic that meant a lot to AT&T’s Senior Manager of Emerging Communications, Lee Diaz. That’s why they rolled out their internal content hub, the Social Circle, for employees to begin sharing more from AT&T in their social networks.[…] Continue Reading »