Archive for andysernovitz SmartBlogs
By Andy Sernovitz on February 20th, 2014 | 49465Comment on this postAndy%27s+Answers%3A+Why+Sanofi+U.S.%27+social+strategy+focuses+on+life%2C+not+diabetes2014-02-20+12%3A27%3A01Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49465
Retirement, college, marriage, and other important life changes are a big deal already. Add diabetes and you’ve got even more challenges most people don’t see coming. Laura Kolodjeski, director of patient insight for Sanofi U.S., says these surprises leave diabetes patients needing help in the moment. That’s where their project, The DX, comes to the rescue.
By Andy Sernovitz on September 19th, 2013 | 46066Comment on this postAndy%27s+Answers%3A+How+U.S.+Bank+decided+to+treat+social+fans+just+like+real-life+customers2013-09-19+11%3A04%3A00Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46066
For U.S. Bank, creating a cohesive social strategy was a journey. According to Karen Gutierrez, U.S. Bank’s social media director in corporate marketing, they were facing a wide variety of business objectives, uneven social expertise within each department, and what she calls “shiny object syndrome.”
Karen’s teams had to create a plan that kept them from chasing after platforms that weren’t right for the brand, got all 30 of their stakeholders on the same page, and accomplished what U.S.[…] Continue Reading »
By Andy Sernovitz on August 22nd, 2013 | 45426Comment on this postAndy%27s+Answers%3A+How+American+Eagle+Outfitters+makes+their+customers+their+marketing2013-08-22+12%3A15%3A46Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45426
It’s easy to get lost in a sea of sameness when you’re trying to stand out in the denim clothing and teen retail market. American Eagle Outfitters decided to set themselves apart from their competitors and develop their own brand DNA by emphasizing “real people” as the core of their image and brand.
In her presentation at SocialMedia.org’s BlogWell conference, Jamie Simoni shares how American Eagle Outfitters is using Project Live Your Life’s contest campaign to allow real people to drive their marketing and help individualize their brand.[…] Continue Reading »
By Andy Sernovitz on August 15th, 2013 | 44760Comment on this postAndy%27s+Answers%3A+How+to+find+your+word+of+mouth+topic2013-08-15+07%3A56%3A57Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D44760
Want people to spread the word about your business? You’ll have to start with something to talk about. And while some viral messages come out of nowhere, it helps to evaluate and plan for the word of mouth topic that’s right for you.
Start by asking these questions:
- Are people already talking about it? Before you decide on a word of mouth topic, follow your customers’ conversations.
By Andy Sernovitz on July 25th, 2013 | 44342Comment on this postAndy%27s+Answers%3A+What+every+social+media+marketer+should+know+about+the+2013+FTC+guidelines2013-07-25+09%3A00%3A59Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D44342
This year, the Federal Trade Commission released a new set of social media guidelines that sent a clear message to marketers everywhere: The FTC isn’t happy, the industry is being put on notice, and enforcement for these guidelines is on its way. And although the guidelines address modern marketing tactics, the rules really aren’t anything new.