Archive for andysernovitz SmartBlogs
Umang Shah has a unique position as the social media leader at Wal-Mart. His job is not to push marketing or earn new customers — he’s responsible for protecting and managing Wal-Mart’s reputation.
Shah says even though Wal-Mart is the biggest company in the world, not everyone knows about the company’s work in disaster relief, hunger relief and sustainability efforts.[…] Continue Reading »
Wendy Arnott, vice president of social media at TD Bank Group, admits that it sounds strange to call a bank a social business. After all, she says some people have pretty unflattering perceptions of banks, from the stereotypical movie villain to just plain bureaucratic. But at TD Bank Group, the company found a way social media could help it show what its business is really all about: helping people.[…] Continue Reading »
Showing your appreciation for your customers’ support isn’t just a nice thing to do — it’s a word-of-mouth-marketing opportunity. It’s amazing what a retweet, a Facebook share or a simple shout-out can do for your word-of-mouth when you say “thanks” to your social fans. Here are three reasons.
- Your fans will be surprised: Companies spend a lot of time worrying about negative word-of-mouth and what to do with it.
Like most great word-of-mouth topics, Movember started out as a fun idea: Thirty guys decided to bring back the mustache for the month of November, and people loved it. But by the next year, they decided to turn this fun idea into a cause, which would become the biggest nongovernment funder of men’s cancer research.
In his presentation at our word-of-mouth marketing conference in Austin, Texas, Kory Klem explained how the Movember movement literally and figuratively “changed the face of men’s health” by asking men to raise money and awareness by growing a mustache and getting donations from their friends and family.[…] Continue Reading »
Jason Duty, Dell’s director of global social outreach services, says that social media for brands is no longer the Wild West: an ungoverned, new frontier. Instead, he says, it’s more like the Blob: all encompassing, slowly taking over the world and sort of sticky when you get into it.
In his presentation at our word-of-mouth marketing conference in Austin, Texas, Duty explains that at Dell, the company finds ways to turn the Blob into a proactive customer-service tool by joining conversations people are already having about Dell.[…] Continue Reading »
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