Archive for andysernovitz SmartBlogs
By Andy Sernovitz on April 17th, 2014 | 50699Comment on this postAndy%27s+Answers%3A+How+%28and+why%29+to+make+a+habit+of+disclosure+in+social+media2014-04-17+11%3A00%3A29Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D50699
Since the FTC updated their social media guidelines last year, a lot of social marketers have a lot of questions about staying legal. The bottom line: It all comes down to proper disclosure.
In his presentation at SocialMedia.org‘s BlogWell conference, Andy Sernovitz explains why paying for social media coverage makes a sticky situation that requires the right kind of disclosure.[…] Continue Reading »
By Andy Sernovitz on April 10th, 2014 | 506941 comment on this postAndy%27s+Answers%3A+How+AT%26T+gets+their+employees+involved+in+sharing+social+content2014-04-10+11%3A00%3A12Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D50694
If you’re like 92 percent of people on Twitter, you don’t follow the handles of the places where your friends and family work. It’s a statistic that meant a lot to AT&T’s Senior Manager of Emerging Communications, Lee Diaz. That’s why they rolled out their internal content hub, the Social Circle, for employees to begin sharing more from AT&T in their social networks.[…] Continue Reading »
By Andy Sernovitz on February 20th, 2014 | 49465Comment on this postAndy%27s+Answers%3A+Why+Sanofi+U.S.%27+social+strategy+focuses+on+life%2C+not+diabetes2014-02-20+12%3A27%3A01Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49465
Retirement, college, marriage, and other important life changes are a big deal already. Add diabetes and you’ve got even more challenges most people don’t see coming. Laura Kolodjeski, director of patient insight for Sanofi U.S., says these surprises leave diabetes patients needing help in the moment. That’s where their project, The DX, comes to the rescue.
By Andy Sernovitz on September 19th, 2013 | 46066Comment on this postAndy%27s+Answers%3A+How+U.S.+Bank+decided+to+treat+social+fans+just+like+real-life+customers2013-09-19+11%3A04%3A00Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46066
For U.S. Bank, creating a cohesive social strategy was a journey. According to Karen Gutierrez, U.S. Bank’s social media director in corporate marketing, they were facing a wide variety of business objectives, uneven social expertise within each department, and what she calls “shiny object syndrome.”
Karen’s teams had to create a plan that kept them from chasing after platforms that weren’t right for the brand, got all 30 of their stakeholders on the same page, and accomplished what U.S.[…] Continue Reading »
By Andy Sernovitz on August 22nd, 2013 | 45426Comment on this postAndy%27s+Answers%3A+How+American+Eagle+Outfitters+makes+their+customers+their+marketing2013-08-22+12%3A15%3A46Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45426
It’s easy to get lost in a sea of sameness when you’re trying to stand out in the denim clothing and teen retail market. American Eagle Outfitters decided to set themselves apart from their competitors and develop their own brand DNA by emphasizing “real people” as the core of their image and brand.
In her presentation at SocialMedia.org’s BlogWell conference, Jamie Simoni shares how American Eagle Outfitters is using Project Live Your Life’s contest campaign to allow real people to drive their marketing and help individualize their brand.[…] Continue Reading »