Archive for analytics SmartBlogs
This adapted excerpt is from “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” by Eric Siegel, released this month by Wiley. Siegel is the founder of Predictive Analytics World, coming in 2013 to Toronto, San Francisco, Chicago, Washington, Boston, Berlin and London. For more information about predictive analytics, see the Predictive Analytics Guide.[…] Continue Reading »
SmartBrief is partnering with Big Think to create a weekly video spotlight in SmartBrief on Leadership called “VIP Corner: Video Insights Powered by Big Think.” This week, we’re featuring Haig Nalbantian, a senior partner at Mercer.
Companies should already realize that “human capital is indeed an asset,” but now Big Data is providing enough information for them to hire, manage and develop employees better, says Haig Nalbantian.[…] Continue Reading »
Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product for Chartbeat, said at The New York Times Small Business Summit.
One way to keep things in perspective is to resist the urge to sign up for every data-tracking tool available.[…] Continue Reading »
I’ve written more than my fair share about the problems of social media return on investment, but at the BlogWorld & New Media Expo in New York City, Clay Hebert showed me there’s always more I can learn.
The problem, he argues, is one of definition. To be successful at social media, you have to decide what success means.[…] Continue Reading »
I’ve been fortunate to work with several Fortune 500 companies, as well as some innovative manufacturers and retailers. One of the hottest and most controversial topics in this competitive marketplace is “analytics.” There are two questions every company needs to address regarding analytics.
- What should be the focus of the analytics?
- Whose job is it?
Analytics is a broad term that encompasses a variety of tools, techniques and processes.[…] Continue Reading »
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