Archive for analytics SmartBlogs

Pinterest is becoming one of the most popular social media platforms among businesses that market online thanks to the connections it creates between brands and fans and its exceptional ability to turn fans into customers.

These goals can be accomplished the “old fashion” way by building boards, pinning content and waiting for fans to show up. There are, however, three tactics which you can use that will prove to be more effective and garner results quicker:

  1. Creating better Promoted Pins
  2. Using Pinterest Messaging for marketing
  3. Understanding the new Pinterest Analytics dashboard better

You can use this Pinterest article to get the basics on how to pin, repin, and engage.[…] Continue Reading »

With the Olympics taking place this month, everyone is going to be thinking about going for the gold. Ever wonder whether your marketing is worthy of a gold, silver or bronze medal? Better yet, ever wonder how much of the newest, cutting edge, results-oriented marketing is going into your lead generation efforts?

Here are the elements that should be part of your marketing mix.[…] Continue Reading »

This is part two of a series. Read part one.

Hopefully we all know a little about marketing analytics, at least on the periphery, so I would like to delve deeper into the analytics process. First, let me start with a little history. For a long time, companies simply spent money on websites and online marketing because everyone else was doing it.[…] Continue Reading »

In a world where there seems to be a new channel for communicating with customers every time you turn around, there’s an increasing problem of “perfection paralysis.”

With so many new channels popping up, some brands are unsure how to measure their performance or understand how they stack up against competitors. Perfection paralysis sets in when they spend months trying to create flawless benchmarks and KPIs, putting together complex multivariable analyses and tweaking (and retweaking) their methodologies to account for every possible scenario.[…] Continue Reading »

If a picture is worth a thousand words then what is a thousand words worth?

A great entrepreneur once told me that the key to his success was getting the voice of his business just right. How many attempts would he have to tell his story and pique the interest of potential consumers? Not many.

Fifteen degrees in one direction and the tone of the conversation might sound too sales-y.[…] Continue Reading »