Archive for agencies SmartBlogs
By Andy Sernovitz on September 5th, 2013 | 457321 comment on this postAndy%27s+Answers%3A+How+Sonic+manages+multiple+agencies+in+their+social+approach2013-09-05+10%3A26%3A37Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45732
According to Sonic Drive-In’s director of digital communications and social media, Christi Woodworth, working with multiple agencies can sometimes mean having “too many cooks in the kitchen.”
In her presentation at SocialMedia.org’s BlogWell conference in Chicago, Christi outlines how Sonic has fine-tuned the way they work with all of their different agencies. By giving her collaborators a chance at bonus projects, she managed to inspire newfound creativity in addition to their usual workflow.[…] Continue Reading »
By Merritt Colaizzi on March 29th, 2010 | 922811 comments on this postDoes+social+media+change+your+agency+relationships%3F2010-03-29+13%3A24%3A02Merritt+Colaizzihttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D9228
Trust, authenticity, engagement and transparency — four key tenets of a successful social-media strategy — are not the kind of things that can be farmed out.
That’s why we were not at all surprised by the results of a recent Forrester study that show brands reluctant to entrust either traditional or interactive agencies with their social-media activities.[…] Continue Reading »