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By Andy Sernovitz on October 25th, 2012 | 32245Comment on this postAndy%27s+Answers%3A+How+Aetna+enables+35%2C000+employees+to+engage+in+social+media2012-10-25+11%3A45%3A13Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D32245
Lauren Vargas was tired of organizations putting community management teams in the corner. So she developed a “playbook” for enabling 35,000 Aetna employees to engage in social media.
Her strategies take a cue from nature by decentralizing responsibilities, creating a safe haven and providing adaptive tools. The outcome: integrated social skills and stronger community connections.