Archive for Aetna SmartBlogs
Lauren Vargas was tired of organizations putting community management teams in the corner. So she developed a “playbook” for enabling 35,000 Aetna employees to engage in social media.
Her strategies take a cue from nature by decentralizing responsibilities, creating a safe haven and providing adaptive tools. The outcome: integrated social skills and stronger community connections.
Vargas shared her community management strategies at SocialMedia.org’s BlogWell conference in Chicago.[…] Continue Reading »
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