Archive for advertising SmartBlogs

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the second post of the series, Mobile Marketing Association CEO Greg Stuart discusses how he turned around the organization amid financial turmoil, why mobile is reshaping advertising and what industries stand to see the most disruption from emerging technologies.[…] Continue Reading »

No sector is moving faster to embrace digital advertising than those of media and entertainment. Why? Because of consumers like you.

By reading this blog post – and, presumably, streaming video content occasionally or playing mobile games – you are driving a sea change in the way companies that broadcast news and entertainment shows, produce music and movies and create video games market themselves: As their audiences shift online, so must they.[…] Continue Reading »

Facebook ads have followed a distinct “less is more” trend over the past year. That is, at least in terms of quantity. Last June, the company announced it would be streamlining its range of 27 (often confusing) ad products, and now it’s also reducing the frequency of those ads you see on the right-hand side of your newsfeed.[…] Continue Reading »

EngageSciences’ report that only 4.7% of a brand’s fans generate all of its social media referrals forces marketers to deal with a harsh reality: As much as we like to talk about them, customer advocates are a rarefied segment. Other reports have been somewhat more generous, estimating that perhaps as many as 20% might discuss a brand in an online forum.[…] Continue Reading »

Analysts predict that companies will spend more than $10 billion per year on social media ads by 2017. And social networking sites are ready for the flood.

Sites that spearheaded social media advertising, such as Facebook and Twitter, are upping the ante with mobile video ads and APIs. And other social media sites are exploring ads, too.[…] Continue Reading »