Archive for advertising SmartBlogs
By Doug Pruden and Terry Vavra on January 27th, 2014 | 48801Comment on this postHow+to+find+and+activate+your+best+potential+advocates2014-01-27+12%3A35%3A09Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D48801
EngageSciences’ report that only 4.7% of a brand’s fans generate all of its social media referrals forces marketers to deal with a harsh reality: As much as we like to talk about them, customer advocates are a rarefied segment. Other reports have been somewhat more generous, estimating that perhaps as many as 20% might discuss a brand in an online forum. Whichever findings you chose to believe, the advocate segment is clearly a minority. As Francesca Heath points out, few brands are attempting to identify or reach these internal promoters.[…] Continue Reading »
By Alexis Caffrey on November 6th, 2013 | 473141 comment on this postTakeaways+from+3+failed+introductions+of+social+media+ads2013-11-06+12%3A10%3A55Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47314
Analysts predict that companies will spend more than $10 billion per year on social media ads by 2017. And social networking sites are ready for the flood.
Sites that spearheaded social media advertising, such as Facebook and Twitter, are upping the ante with mobile video ads and APIs. And other social media sites are exploring ads, too.[…] Continue Reading »
By Stephen Yusko on October 17th, 2013 | 46785Comment on this postLive+at+%234AsData%3A+Nate+Silver%27s+simple+suggestions+for+advertisers2013-10-17+14%3A00%3A40Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46785
Nate Silver, the quant savant who made waves with his accurate election predictions in 2008 and 2012 and who now works for ESPN, came to Wednesday’s 4A’s Data Summit looking to qualify not only his own successes, but also the rush to proclaim data as the magical solution to all future problems.
In an intellectual and entertaining 30-minute address, Silver sought to dispute the notion that “size conquers everything else” — that Big Data, by virtue of its existence, can lead to a “magical solution.”
“All the good data in the world wont help you if you’re using faulty assumptions to process it,” he said.[…] Continue Reading »
By Brian Sheehan on September 6th, 2013 | 45614Comment on this postSwiffer+gets+in+%22touch%222013-09-06+16%3A00%3A32Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D45614
This book excerpt is from “Loveworks” by Brian Sheehan, published by powerHouse Books. Sheehan is associate professor of advertising at the S.I. Newhouse School of Public Communications, Syracuse University. He was with Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. “Loveworks” follows Sheehan’s books “Basics: Online Marketing” (2010) and “Basics: Marketing Management” (2011).[…] Continue Reading »
By Joshua Parkinson on June 17th, 2013 | 43374Comment on this postSocial+ads%3A+How+to+get+started+with+digital+advertising%27s+hottest+tool2013-06-17+12%3A44%3A41Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D43374
Social advertising is the hottest topic in advertising right now. Salesforce estimates that by 2017, the global market for social ads will be worth about $11 billion. That’s some serious advertising cash.
This means it’s time for brands, big and little, to develop a strategy to capitalize on the power of social advertising. The customers are there; people are spending lots of time on social media, particularly on mobile devices — 30% of the time spent on social media is on mobile, and that figure is likely to continue to grow.[…] Continue Reading »