Archive for advertising SmartBlogs
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: What’s your reaction to the news that Facebook is preparing to offer 15-second video ads on its network?
- Hate it: 60.26%
- Don’t care: 21.79%
- Not sure: 10.58%
- Love it: 7.37%
Most SmartBrief on Social Media readers seem to hate the idea of unprompted video ads coming to Facebook.[…] Continue Reading »
Twitter is a powerful presence in the world of social media. But the network that built its popularity around 140-character tweets is still having trouble figuring out how to make users stick around. Social media users spend considerably more time on Facebook than they do on Twitter. Even other social sites such as Tumblr have a greater stickiness factor than Twitter.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you incorporate paid advertisements into your social media efforts?
- No: 62.82%
- Yes: 26.09%
There’s a long-standing view among digital marketing pros that social media marketing is the antithesis of paid advertising — that earned, owned and paid media don’t mix.[…] Continue Reading »
The Olympic Games always attract a worldwide audience, and companies know their brand can benefit from reaching that large audience. But not all companies choose to pay huge sums of money to become an official sponsor, because they know they can connect with the same audience using marketing campaigns that create an association with the Games, without actually being a sponsor.[…] Continue Reading »
Bringing attention to your restaurant through the media is a guaranteed way to get more traffic at your tables — as long as it’s good press. If you have a special event at your restaurant or want to share your eatery’s story, follow these five tips to get the attention of local media and their readers.
Have something interesting to say
People love to hear about other people, and it’s what most features reporters love to write about.[…] Continue Reading »
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