Archive for advertising SmartBlogs

Leadership success stories about superstar managers, brilliant visionaries, and transformative role models proliferate in the media to a point where it appears that industry leaders are minted every moment, and the exceptions are almost the norm. We are subliminally encouraged to emulate their glory.

Inspirational stories can help motivate us as professionals, but it’s important to recognize and contextualize these messages and understand that success is not as ubiquitous or as straightforward as others would lead us to believe.[…] Continue Reading »

Do viewers really tune into the Super Bowl each year just to see the ads? How engaged is the audience during the game?

Crowdtap polled more than 6,000 Super Bowl viewers to get their take on Super Bowl as it relates to advertising and social media.

Some key takeaways:

  • Thirty percent of respondents said they watched the game for the ads, up from 25% in 2014.
  • […] Continue Reading »

This post is an excerpt from the book “Tough Man, Tender Chicken: Business and Life Lessons from Frank Perdue” (December 2014, Significance Press) by Mitzi Perdue, who holds a bachelor’s degree in government from Harvard University and a master’s in public administration from George Washington University. For two decades she was a syndicated columnist, first for Capitol News, writing about food and agriculture, and then for Scripps Howard, writing about the environment.[…] Continue Reading »

In the new world order of customer-led marketing, relevance is the name of the game — people expect marketers to deliver the right message, at the right time, in the right context, to the right device. They expect those messages, experiences and offers to become ever more real-time, seamless across digital and physical, and finely tuned with each interaction.[…] Continue Reading »

SmartBrief, as part of its Advertising Leadership Series, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the fourth post of the series, Duke Fanelli, chief marketing officer at the Association of National Advertisers, talks about the rapidly changing marketing industry, the ANA’s expansion through deals with the Brand Activation Association and the Business Marketing Association, and collaborative efforts to transform digital media measurement.[…] Continue Reading »