Archive for advertising SmartBlogs
Leadership success stories about superstar managers, brilliant visionaries, and transformative role models proliferate in the media to a point where it appears that industry leaders are minted every moment, and the exceptions are almost the norm. We are subliminally encouraged to emulate their glory.
Inspirational stories can help motivate us as professionals, but it’s important to recognize and contextualize these messages and understand that success is not as ubiquitous or as straightforward as others would lead us to believe.[…] Continue Reading »
This post is an excerpt from the book “Tough Man, Tender Chicken: Business and Life Lessons from Frank Perdue” (December 2014, Significance Press) by Mitzi Perdue, who holds a bachelor’s degree in government from Harvard University and a master’s in public administration from George Washington University. For two decades she was a syndicated columnist, first for Capitol News, writing about food and agriculture, and then for Scripps Howard, writing about the environment.[…] Continue Reading »
In the fourth post of the series, Duke Fanelli, chief marketing officer at the Association of National Advertisers, talks about the rapidly changing marketing industry, the ANA’s expansion through deals with the Brand Activation Association and the Business Marketing Association, and collaborative efforts to transform digital media measurement.[…] Continue Reading »