Archive for advertising SmartBlogs

In the new world order of customer-led marketing, relevance is the name of the game — people expect marketers to deliver the right message, at the right time, in the right context, to the right device. They expect those messages, experiences and offers to become ever more real-time, seamless across digital and physical, and finely tuned with each interaction.[…] Continue Reading »

SmartBrief, as part of its Advertising Leadership Series, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the fourth post of the series, Duke Fanelli, chief marketing officer at the Association of National Advertisers, talks about the rapidly changing marketing industry, the ANA’s expansion through deals with the Brand Activation Association and the Business Marketing Association, and collaborative efforts to transform digital media measurement.[…] Continue Reading »

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the second post of the series, Mobile Marketing Association CEO Greg Stuart discusses how he turned around the organization amid financial turmoil, why mobile is reshaping advertising and what industries stand to see the most disruption from emerging technologies.[…] Continue Reading »

No sector is moving faster to embrace digital advertising than those of media and entertainment. Why? Because of consumers like you.

By reading this blog post – and, presumably, streaming video content occasionally or playing mobile games – you are driving a sea change in the way companies that broadcast news and entertainment shows, produce music and movies and create video games market themselves: As their audiences shift online, so must they.[…] Continue Reading »

Facebook ads have followed a distinct “less is more” trend over the past year. That is, at least in terms of quantity. Last June, the company announced it would be streamlining its range of 27 (often confusing) ad products, and now it’s also reducing the frequency of those ads you see on the right-hand side of your newsfeed.[…] Continue Reading »