Archive for advertising SmartBlogs

No sector is moving faster to embrace digital advertising than those of media and entertainment. Why? Because of consumers like you.

By reading this blog post – and, presumably, streaming video content occasionally or playing mobile games – you are driving a sea change in the way companies that broadcast news and entertainment shows, produce music and movies and create video games market themselves: As their audiences shift online, so must they.[…] Continue Reading »

Facebook ads have followed a distinct “less is more” trend over the past year. That is, at least in terms of quantity. Last June, the company announced it would be streamlining its range of 27 (often confusing) ad products, and now it’s also reducing the frequency of those ads you see on the right-hand side of your newsfeed.[…] Continue Reading »

EngageSciences’ report that only 4.7% of a brand’s fans generate all of its social media referrals forces marketers to deal with a harsh reality: As much as we like to talk about them, customer advocates are a rarefied segment. Other reports have been somewhat more generous, estimating that perhaps as many as 20% might discuss a brand in an online forum.[…] Continue Reading »

Analysts predict that companies will spend more than $10 billion per year on social media ads by 2017. And social networking sites are ready for the flood.

Sites that spearheaded social media advertising, such as Facebook and Twitter, are upping the ante with mobile video ads and APIs. And other social media sites are exploring ads, too.[…] Continue Reading »

Nate Silver, the quant savant who made waves with his accurate election predictions in 2008 and 2012 and who now works for ESPN, came to Wednesday’s 4A’s Data Summit looking to qualify not only his own successes, but also the rush to proclaim data as the magical solution to all future problems.

In an intellectual and entertaining 30-minute address, Silver sought to dispute the notion that “size conquers everything else” — that Big Data, by virtue of its existence, can lead to a “magical solution.”

“All the good data in the world wont help you if you’re using faulty assumptions to process it,” he said.[…] Continue Reading »