Archive for AdiGaskell SmartBlogs
Many community managers sell themselves short. While this is undoubtedly in part due to the persistent trend of many organizations to limit the role of community managers to updating their brands Facebook page or LinkedIn group, it does rather render the “manager” part of their job title redundant. Folks like that aren’t really managing anyone. All they’re doing is acting as a mouthpiece for the marketing team.[…] Continue Reading »
Many senior managers and politicians are in a quandary about social media. On one hand, they look at this incredibly popular phenomenon and feel it’s something they should be a part of; on the other, they see a potential time sink and a reputation risk.
A study this year found that 30% of senior executives have a social media presence, with many of those being little more than shells, while another study found that 10% of CIOs use social media.[…] Continue Reading »
Last year it emerged that 69% of companies either have or are planning to hire a community manager to their ranks. The rationale behind this development is clear. Investment in social media is booming, and with an ever-expanding array of tools and platforms for brands to use to engage with customers and stakeholders, community management is an essential skill.[…] Continue Reading »
From the dawn of the Web, marketers have been bogged down by chasing the wrong kind of return on investment. In the early days of the Web, site owners would chase hits and try and sell advertising based on the huge numbers they would report. Of course, a hit doesn’t equate to a visit, but that didn’t seem to matter.[…] Continue Reading »
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