Archive for SaraPetersen SmartBlogs
Bringing attention to your restaurant through the media is a guaranteed way to get more traffic at your tables — as long as it’s good press. If you have a special event at your restaurant or want to share your eatery’s story, follow these five tips to get the attention of local media and their readers.
Have something interesting to say
People love to hear about other people, and it’s what most features reporters love to write about.[…] Continue Reading »
If you haven’t been using text and SMS messaging to help promote your restaurant, it’s a great time to get started.
The average open rate of text or SMS marketing messages is about 95%, and most of those messages are opened within 15 minutes of being received. Some restaurants have seen a steady average of 16% of text offers being redeemed, which is impressive when compared with the 20% open rate and 5% redemption rate of e-mail marketing messages and the less than 1% redemption rate for direct-mail messages.[…] Continue Reading »
Forty-two percent of your guests want to receive specials, coupons and news about your restaurant, and one of the main reasons why people don’t return to your restaurant isn’t because of poor food or unsatisfactory service, but merely because customers forget about your establishment. E-mail marketing is a great way to remind your customers about your restaurant and turn them into loyal guests.[…] Continue Reading »
Facebook’s acquisition of Instagram for $1 billion should have been a wake-up call to get behind the popular social media platform. While you might think your life is being consumed by various social media clamoring for your attention, Instagram is the second-largest social network, and luckily it is incredibly simple and easy to use. Your photos can quickly be added and updated from your mobile device, so it’s the perfect tool to help you promote your restaurant, even when you can’t find time to sit in front of the computer.[…] Continue Reading »
No doubt you’ve heard a lot about Pinterest lately — from what it is and how it works to which brands are really rocking it. If you’re still confused about how to use Pinterest for your restaurant or business, take a look at Whole Foods Market, which has really led the way with using the platform to best suit its customers and community.[…] Continue Reading »
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