Archive for HeidiCohen SmartBlogs
Is your brand an integral part of your social media strategy? If not, you’re missing an important marketing opportunity. Through the effective use of social media, you can humanize your brand and increase its power
As a marketer, building your brand is an integral element of developing your business. The fact that many speakers at the BlogWorld & New Media Expo, including Amy Porterfield, Ric Dragon and Dino Dogan, consistently mentioned branding as a core element of social media strength reflects that many practitioners overlook this critical opportunity.[…] Continue Reading »
By Heidi Cohen on June 7th, 2012 | 258763 comments on this postLive+from+BlogWorld%3A+7+keys+to+building+social+media+community+from+Triberr%27s+Dino+Dogan2012-06-07+11%3A26%3A14Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D25876
As the founder of Triberr, a network that helps bloggers attract readers, Dino Dogan knows a thing or two about building a community of raving fans. At BlogWorld & New Media Expo in New York, Dogan shared what he’s learned firsthand so other bloggers and marketers can apply these tactics to developing their own followings.
Here are seven keys to building your social media community, based on Dogan’s talk.[…] Continue Reading »
Does your business have a blog? If you’re like most businesses, the answer is no. The University of Massachusetts Dartmouth’s research on blogging found that 23% of Fortune 500 companies and 37% of Inc. 500 companies had a blog in 2011, a decrease from 2010.
Examine the research, and you’ll find that 92% of businesses found blogs one of the most successful forms of social media, up from 86% in 2010.[…] Continue Reading »
By Heidi Cohen on April 3rd, 2012 | 238195 comments on this postStudy+shines+a+light+on+social+media%E2%80%99s+marketing+dilemma2012-04-03+11%3A39%3A36Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D23819
For many businesses, social media requires going back to marketing basics. Based on Social Media Examiner’s 2012 Social Media Marketing Industry Report, “How Marketers Are Using Social Media to Grow Their Businesses,” 94% of respondents use social media in their marketing mix. Social media has become a “must have” in every marketer’s toolbox.
Despite this, there’s a disconnect between marketers’ use of social media and their ability to measure it, according to Social Media Examiner’s report.[…] Continue Reading »
By Heidi Cohen on February 16th, 2012 | 1884426 comments on this postThe+worst+social+media+screw-ups+of+2011%3A+Live+from+Social+Media+Week+--+Suxorz+Awards2012-02-16+13%3A11%3A40Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18844
Face it: It’s easy to select the awards for the best of something. You can watch trending social media shares, favorite lists, comments, purchases or other factors to decide what came out on top.[…] Continue Reading »