Archive for BerniePitzel SmartBlogs
According to a recent Advertising Age article, “Chipotle Bucks Fast-Food Convention While It Still Can,” Chipotle Mexican Grill Chief Marketing Officer Mark Crumpacker brought all advertising in house because “we simply didn’t know what the right message was for our brand at the time. It’s an expensive and difficult process to try to figure that out within the typical agency model.”
Then he went out and hired Creative Artists Agency to create a video that ran during the Grammy Awards.[…] Continue Reading »
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