Posts Tagged ‘Word of Mouth’
Andy’s Answers: Which types of content do fans love to share?
If you’ve created anything at all and put it out into the world, you know that some things are fundamentally more sharable, exciting and interesting for your talkers than others. And while it’s different for every brand and every group of talkers, there are a few core forms of content that fans typically love to [...]
Andy’s Answers: How can I get more people talking about me on Twitter?
Twitter is a great place to test content ideas and word-of-mouth topics. There, conversations move fast, groups of potential talkers are diverse and it’s acceptable to try little experiments to see what works. Whether you’re getting started or looking to boost buzz about what you’re doing, there are a few simple steps you can take. [...]
Andy’s Answers: How Cargill used social to drive product sampling
Cargill has big ambitions for sugar substitute Truvia, but it’s going to take changing a lot of eating and purchasing habits — from business-to-business partners and end consumers. This is the challenge facing Chris Obray and his team. And at our recent BlogWell event, he walked us through a small portion of Cargill’s overall plan [...]
Andy’s Answers: How can I use Foursquare to create word of mouth?
Did you know Foursquare grew 3,400% last year? The location-based social tool is incredibly popular, and despite fierce competition, it continues to expand. It’s so widely used that even if you don’t participate, customers are probably already using it to check in to your location, leave tips and reviews, and connect with friends. Like any [...]
Do you give a Klout?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter or Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Our poll this week asked: What’s [...]
Beyond Follow Friday: How to reach out and show a little gratitude to your fans
The power of gratitude is well known in social media circles. It’s a way for big brands to show followers that they care on a one-to-one level; it allows smaller brands to build their core of loyalists that are necessary to any word-of-mouth marketing effort; it builds personal brands; it makes everyone involved feel good. [...]
How to grow your e-mail and SMS subscriber lists using social media
This post is by Jeff Judge, co-founder and CEO of Signal, a Chicago-based company that offers businesses a simple product that unifies e-mail, mobile and social marketing in a single platform. Recently named #108 on the 2011 Inc. 500 List, you can get more insights from Signal on Twitter, Facebook and on their blog. In [...]
In selling apps, word-of-mouth is king
This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android application extends the reach of the SmartBrief e-mail service by allowing you to read, manage, save and share top news stories pertinent to your industry. Download the FREE SmartBrief app! This post is by Andy Grossman, a SmartBrief contributing editor covering telecommunications [...]
