Posts Tagged ‘Word of mouth vs. traditional advertising’
Andy’s Answers: The difference between word of mouth and advertising
If it stops when you stop paying for it, it’s advertising. If it keeps going, it’s word-of-mouth marketing. When thinking about whether you should engage in word-of-mouth marketing or whether to go with traditional advertising, you’re really talking about when to spend money. Three differences: Word of mouth allows for “test first, spend later.” Testing [...]
