Posts Tagged ‘wom’
Use special occasions to maximize your WOM shelf life
I got engaged this weekend. Everything went without a hitch—and my fiancé and I are as happy as can be. So what does this have to do with social media? Besides the hilarious dance that is required to change one’s relationship status in Facebook, a big part of the story is about word of mouth [...]
The value of emotional value
This post was contributed by Kate Bradley, founder of Outlandos Music and alumna of XM Radio, Pump Audio, and a virtual alphabet soup of radio stations up and down the Eastern seaboard. As a consultant for independent musicians on social media and brand building, I find myself observing my own habits as a consumer and [...]
Live from SXSW: Building strong online communities
Though SXSW Interactive is now history, the film is still rolling and the bands are just loading in. We’re here for the duration of the festival, and we will continue to bring you social media insights and word-of-mouth-marketing ideas from the music and film industry worlds. There’s a lot of creative stuff buzzing around down [...]
