Posts Tagged ‘wine’
How Whole Foods Market uses social media to keep its marketing fresh
Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market stores, said Bill Tolany, the company’s integrated media, at the recent Corporate Social Media Summit in New York. Just 10% of the tweets are content-based and 5% are promotional. That ratio is no accident. Customer interaction forms the [...]
Pairing wine with social media
Rick Bakas already had a strong social-media presence through his blog and Twitter account when he entered Murphy-Goode Winery’s “A Really Goode Job” contest, which promised the winner a six-month gig tweeting and blogging about wine for $10,000 a month and free rent in a Sonoma County home. Bakas made it to the final round [...]
How TasteLive.com uncorked its community
Almost from the beginning, wine and social media have been a match made in heaven, but Craig Drollett, who until this month co-owned the Bin Ends wine store in Braintree, Mass., decided in 2008 that he wanted to bring them closer together. Drollett helped launch Twitter Taste Live that year. The events — which bring [...]
