Posts Tagged ‘voice’
What does your social media voice say about your brand?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Are your company’s social media communications written in a personal “I” voice, a corporate “we” voice or a reader-centric “you” voice? The company uses the “we” voice [...]
What every blog needs to be great
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Which of these qualities is most important to a blog’s success? A distinctive voice – 43.41% Compelling exclusive content — 35.66% A unique niche – 11.63% Strong promotion via [...]
