Posts Tagged ‘viral’
This week’s most clicked
Social-networking trends for 2012; the true meaning of going “viral”; and the reason LinkedIn users might need a lesson in creativity. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: What trends will drive social networking in the coming year? Has social media’s disruptive impact plateaued? Facebook unveils Suggested Events [...]
Andy’s Answers: How to create your word of mouth marketing plan
Word of mouth isn’t the result of dumb luck or wacky stunts. It’s a planned, well-executed strategy to earn the respect of your customers and get them talking about you. It’s a methodology for starting good conversations and earning great recommendations. At our Word of Mouth Supergenius event, I taught a class on how to get [...]
Gov 2.0: How to make your content go viral
This post is by Kaukab Jhumra Smith, a contributing editor for SmartBrief. She is reporting live from Gov 2.0 this week. Ideas do not spread because they are “good,” according to Dan Zarrella, author of “The Social Media Marketing Book.” “I have to myth-bust this,” Zarrella said. “There are plenty of good ideas that do not go [...]
Are you harnessing the power of the re-tweet?
This post is by Ben Whitford, contributing editor of SmartBrief on Social Media. Korean researchers just published an important new analysis of the way people use Twitter, notes the lead story in this morning’s SmartBrief on Social Media. Boffins at Korea’s Advanced Institute of Science and Technology vacuumed up Twitter’s entire database to study the [...]
Live from SXSW: Viral video how-tos from the pros
The most fun — and still useful — panel I’ve attended at SXSW Interactive so far was Saturday’s How to Create a Viral Video. It doesn’t get much better than the three viral experts that Flux creative director Jonathan Wells brought together: Damian Kulash, frontman of rock band OK Go Margaret Gould Stewart, head of [...]
Today’s bonus tracks: Pointless babble
Would you believe that over 40% of tweets are “pointless babble”? According to a new Pearl Analytics study, the breakdown works like this: 3.75% of tweets are spam, 3.6% are news, 5.85% are self-promotional, and a whopping 37.55% are “conversational.” Just 8.7% are worth passing on. And the remaining 40.55%? You guessed it: meaningless musings [...]
Viral does not always equal video
There’s a whole lot of talk about how to create something viral. In fact, we’re doing a free webinar on it with Guy Kawasaki, Andy Sernovitz, Stephanie Miller, Brendan Hart and Stacey Kane tomorrow (free to SmartBrief readers). However, it always seems that the viral discussion revolves around video. If you’re in the business of [...]
Do you need a viral exit strategy?
What happens when your viral campaign becomes an online greatest hit? It sounds like one of those good problems to have, but in an article for the Boston Globe, Brian Steinberg touches on what could become a legacy of the craze for viral campaigns — unwanted permanency. One example — Burger King’s Subservient Chicken, online [...]
