Posts Tagged ‘video’
3 ways to effectively crowdsource your advertising content
Wil Merritt is CEO of Zooppa, a firm for online video contests and design competitions. He has also served as a senior vice president for Corbis and spent 18 years with Time-Warner in posts worldwide, including president for Europe, Middle East and Africa for the TIME and Fortune publishing division. Crowdsourcing has evolved from a [...]
12 predictions for online video advertising in 2012
This post was written by Alphabird Chief Revenue Officer Alex Rowland and Director of Sales Nic de Castro. As we near the end of 2011, it’s only natural to make predictions in anticipation of the new year and what might be in store in the world of online video. During the past year, we saw [...]
How “A Charlie Brown Christmas” reveals the true meaning of viral content
If you work in online marketing, you’re no stranger to the pressure to create a piece of content that will take on a life of its own. But anyone who has ever tried to create a piece of “viral” content knows that it’s a very tall order. When you look at the kinds of content [...]
Has video reached must-have status for marketing?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you [...]
Build it and they won’t come: Why your new Facebook tabs fail
This post is by Jim Belosic, CEO and co-founder of ShortStack, a Facebook platform-based application helping businesses build customized tabs for Facebook pages that maximize their social media presence and potential. You’ve spent the time, effort and energy to build an informative and visually stunning custom Facebook tab for your business page. With such a [...]
This week’s most clicked
How brands can draw fans into visiting their websites; why Twitter buzz could be the best thing for a business; and why social media marketers, like art thieves, should keep their plans simple. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Know the 4 A’s of social-video success How [...]
4 ways niche social networks are predicting the future of the Web
There might be nothing new under the sun — but there’s nothing on the Internet that hasn’t been cannibalized, repurposed, remixed, mashed up or outright stolen thousands and thousands of times. I don’t mean that in a pejorative way. I love iterative culture. I think we just plain get better stuff when everyone is building [...]
5 and a half ways to ensure you never run out of content
Content may be king, but it’s a cruel, merciless despot. Having a blog, a Facebook page or a YouTube channel for your business is like making a promise to your customers that you can never permanently fill. No matter how great that last post was, you need to keep feeding the beast. How can you [...]
