Posts Tagged ‘value’
Is tracking ROI a social media requirement?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you [...]
Build a Facebook fan base by adding value
During Friday’s Facebook Success Summit session, “How to build and manage a loyal Facebook fan base,” Amy Porterfield and Cindy King focused on one key tenet of Facebook marketing: adding value. King and Porterfield, two of Social Media Examiner’s three page moderators, have helped the company gain more than 18,000 fans in just over six [...]
Facebook and privacy: What’s in it for me?
Facebook’s recent privacy push has been the center of debate for the past couple of weeks. And rightfully so. Mix some fairly sketchy practices, striking comments and a not-so-subtle revenue goal, and you’ve got yourself a bit of a controversy. Despite our growing concerns, there remains a curiosity about what the future may bring if [...]
Today’s bonus tracks: Winning contests
There are really only two kinds of social media contests. The best ones are all about users: pictures, videos, rants and raves that all focus on customers and their real, honest-to-goodness feelings. The other (much, much lamer kind) are all about the brand. Yawn. These kinds of contests are essentially asking users to produce commercials [...]
