Posts Tagged ‘user data’
How to put customer data to work — and get away with it
This post was written by SmartBrief’s Doris Nhan. Privacy policies are long and confusing and, more often than not, your customers aren’t reading them. So you shouldn’t be surprised when negative backlash follows after your customers find they’re being tracked via cell phone usage, Twitter activity or Facebook posts. Data collection is key to tracking [...]
Are you happy with Twitter’s new direction?
There’s no doubt about it: Twitter is growing up. After a year of explosive growth paired with a total lack of strategy, the news coming out of Chirp seems to suggest that the micro-blogging platform wants to step its game. As we note in the lead story of SmartBrief on Social Media, the company has [...]
