Posts Tagged ‘USAA’
What all great fan communities have in common
This year, I watched Genevieve Mazzeo of ConAgra Foods give a presentation about how her company is creating community around brands such as Slim Jim. I remember being surprised to learn that more than 400,000 people were part of that brand’s Facebook community — and even more amazed to learn that posts on the brand’s [...]
Andy’s Answers: How USAA builds community in a digital world
USAA — a major financial services company targeting the military and their families — has long been focused on fostering a sense of community between their members. Because the brand was so invested in word of mouth, moving into social media (or, as they sold it internally, “electronic word of mouth”) wasn’t such a stretch. [...]
