Posts Tagged ‘UPS’

Andy Sernovitz

Andy’s Answers: How UPS defends its brand online

Brand discussions — both the positive and negative ones — move fast in social media. The great social media teams out there are working hard to keep up with both. At our recent BlogWell conference, UPS’ Corporate Public Relations Manager Debbie Curtis-Magley shared her experience defending the UPS brand online. She offered some great tips [...]

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Andy Sernovitz

Andy’s Answers: How UPS protects its brand through social media

My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Atlanta. Our presenters represented some of the world’s biggest brands, all sharing how they’re using social media. We’re gearing up for our next BlogWell in San Diego on February 16 — featuring case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community [...]

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