Posts Tagged ‘UGC’
Some social media insights from Someecards
When I learned that an old friend, Duncan Mitchell, was co-founder and CEO of the wildly popular e-card destination Someecards.com, I contacted him immediately. Duncan graciously agreed to answer some questions about how the subversive e-card company has used social media to build its audience. ROB: For those that don’t know, tell us a little [...]
User generated content – a primer
The following is an excerpt from the Interactive Advertising Bureau’s excellent Platform Status Report “User Generated Content, Social Media and Advertising – An Overview” published in April 2008. Over the next couple weeks, we will serialize this report in collaboration with the IAB to familiarize SmartBrief readers with commonly adopted social media terminology, practices, technologies [...]
