Posts Tagged ‘TWTRCON’
Can social marketers catch the “ROI leprechaun”?
This post is by Ben Whitford, contributing editor for SmartBrief on Social Media. For social marketers, return on investment can be a touchy subject; it’s the first question on the lips of many executives when talk turns to social media, and it’s usually tough to come up with a satisfying response. As Edelman Digital Senior [...]
Where next for location marketing?
This post is by SmartBrief on Social Media contributing editor Ben Whitford. The exciting thing about location marketing is that right now, nobody knows exactly where it’s headed — not even the executives and marketers who are spearheading the industry’s geo-location push. Speaking at TWTRCON this week, Foursquare co-founder Dennis Crowley, Gowalla CEO Josh Williams, [...]
From TWTRCON ’09: 9 Twitter tips for nonprofits
Scott Harrison of charity: water has a simple mission. He wants everyone to have clean water. The trouble is that the problems created by dirty water can be a little abstract: disease, poverty and lost productivity in far-away lands. Harrison uses a combination of photos and social media to create an emotional connection between his [...]
Live from TWTRCON ’09: Navigating the world of immediacy
So what do the FDA, HHS, Sprint and Dunkin Donuts have in common? They all operate in the world of immediacy — using Twitter to tackle pressing customer service and communications issues. A panel as diverse as they come at today’s TWTRCON DC nailed some key points that we think can be put to work [...]
TWTRCON: Putting it all into practice
This post is from SmartBrief on Social Media contributing editor Ambreen Ali, who is at TWTRCON, the first conference entirely focused on Twitter as a business platform. TWTRCON panelists covered a lot of ground, providing some great insight into how businesses can take advantage of Twitter. Here are a few highlights: Know your strategy Comcast’s [...]
Live at TWTRCON: Tips and a touch of controversy
This post is from SmartBrief on Social Media contributing editor Ambreen Ali, who is at TWTRCON, the first conference entirely focused on Twitter as a business platform. There’s been a buzz of activity (and controversy!) at TWTRCON in San Francisco today. First, the controversy: The audience grilled Alltop’s Guy Kawasaki after he admitted to using [...]
An all-Twitter conference? An interview with the producers of TWTRCON
Smartbrief’s Rob Birgfeld recently spoke to Tonia Ries, general managing partner of Modern Media, about TWTRCON, the first conference entirely focused on Twitter as a business platform. The marketing and media strategist for Modern Media, Tonia studies the rapidly evolving relationships between content, technology and communities and works with the Modern Media team to create [...]
