Posts Tagged ‘trust’
What are the benefits of opening the door to social networking in the workplace?
This post was written by Mirna Bard, a blogger, speaker and consultant. She serves as the social-media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media [...]
Andy’s Answers: Why trust is everything in social media
If you work in word of mouth and social media, you’re in the trust business. It’s this trust that earns you the respect and recommendation of your fans — and it’s where all great word-of-mouth and social-media programs begin. In my recent BlogWell presentation, I shared a few of the fundamentals on how to earn [...]
How can Facebook regain your trust?
Facebook privacy drama continues to be the lead story in SmartBrief on Social Media — as more inflammatory Mark Zuckerberg comments surfaced and company called an emergency meeting to talk about users’ privacy concerns. Some are arguing that Zuckerberg needs to “come clean” with users about his views on privacy. But I’m not so sure [...]
How can brands enhance their online reputations?
Craig Newmark (best known for his eponymous list) puts a fine point on one of the great truths of social media in the lead story of today’s SmartBrief on Social Media, arguing that “power and influence will shift largely to those people with the best reputations and trust networks, from people with money and nominal [...]
Does social media change your agency relationships?
Trust, authenticity, engagement and transparency — four key tenets of a successful social-media strategy — are not the kind of things that can be farmed out. That’s why we were not at all surprised by the results of a recent Forrester study that show brands reluctant to entrust either traditional or interactive agencies with their [...]
Why getting attention is never enough
Not too long ago, I was at a networking event where someone came up to me and said, in an almost confidential tone, “I really hate these things. I hate these people. I’m just here to promote my business.” Then he gave me his elevator pitch, handed me his card and walked away. I wasn’t [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Study: Consumers less likely to trust their friends Google fights back against Facebook Can marketers make the most of Foursquare? The real reason people forward content 7 ways to make a business blog shine Study: Consumers less likely to trust their friends
What does the decline of peer trust mean for social marketing?
Just 25% of consumers say they trust their friends to give them good information about a company, according to a survey by Edelman, compared with 45% in 2008. The same survey shows consumers are more likely to trust CEOs, academics, government officials, industry analysts and nongovernmental organizations than they were a year ago — with [...]
