Posts Tagged ‘travel’
Andy’s Answers: How InterContinental Hotels’ fan community is guiding its social strategy
Fan feedback can be a powerful thing. But when you’re the size of InterContinental Hotels Group, with nine brands operating in 100 countries and serving more than 130 million guests annually, the volume of feedback and conversation can be overwhelming. How do you sort through it all to get to the meaningful, actionable stuff? In [...]
What does Delta’s Facebook Ticket Counter say about the state of F-commerce?
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once a month, this blog will focus on the tactics, best practices and trends on the intersection of social media and commerce. There’s no shortage of companies using Facebook to enhance their [...]
Today’s bonus tracks: Coca-Cola’s world tour
It can be tough to stand out in the dense field of social-media promotions. So Coca-Cola is upping the ante next year and sending three young travelers out into the world to visit all 206 countries in which Coca-Cola is available and act as “happiness ambassadors.” The company is planning to milk the expensive stunt [...]
Today’s bonus tracks: E-mail delivers
At SmartBrief on Social Media, we love e-mail. With all the buzz around social networks, it can be easy to forget that e-mail marketing is incredibly effective tool– and it can be every bit as social as the social network of the week. Of course, there are a lot of little tricks to getting the [...]
Today’s bonus tracks: Packed and ready to go
Way to make it to Friday SmartBrief on Social Media fans! If you’re planning a little getaway this weekend, why not check out Virgin Atlantic’s new social media offering, Vtravelled.com. The site allows visitors to collaboratively plan trips– sharing their destinations, schedules and the like. Seems like a great way to make plans with a [...]
Live from SXSW: Fortune 500 experiments in social media
One particularly relevant session at this week’s SXSWi featured three major brands that have made substantial commitments to social media: H&R Block, Carnival Cruises and JC Penney. The overarching message from the marketers leading the charge is that their social media experiments are still nascent. They’re not sure where these forays into social media will [...]
