Posts Tagged ‘transparency’
10 social media tips from Internet Week you can use immediately
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. From the outside, social media appears easy to implement, with only a Facebook-savvy intern. In reality, participating on various social media platforms requires full understanding of your business, mature insight into human interaction and strong written-communication skills. Whether you’re starting out or expanding your [...]
Is ghost-blogging an acceptable business practice?
Today’s poll analysis post was written by Erik Deckers, the owner of Professional Blog Service, a corporate blogging and social-media agency. He is also the co-author of “Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself,” due out in December 2010 from Pearson. SmartPulse — our regular reader poll in SmartBrief on [...]
Andy’s Answers: Why trust is everything in social media
If you work in word of mouth and social media, you’re in the trust business. It’s this trust that earns you the respect and recommendation of your fans — and it’s where all great word-of-mouth and social-media programs begin. In my recent BlogWell presentation, I shared a few of the fundamentals on how to earn [...]
With changes, Yelp offers a peek behind the curtain
Yesterday CEO Jeremy Stoppelman announced substantive changes to the way Yelp displays and filters reader reviews. These changes directly impact the way users and businesses utilize the review site. Two product changes are now live on the Yelp site: Visibility into filtered reviews: Yelp users now can see reviews that have been removed from the [...]
Does social media change your agency relationships?
Trust, authenticity, engagement and transparency — four key tenets of a successful social-media strategy — are not the kind of things that can be farmed out. That’s why we were not at all surprised by the results of a recent Forrester study that show brands reluctant to entrust either traditional or interactive agencies with their [...]
Are there better ways to enhance social-media privacy?
Data is the heart of social media. Without the ability to solicit feedback, orders, customer service requests or usage information, it becomes dramatically more difficult to realize a return on your social-media investment. Your followers must be comfortable sharing information online. The problem is that they’re usually not just sharing that information with you. How [...]
Taking the proactive approach
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: What’s your company’s stance toward social-media engagement? Being proactive. We understand social media is here to stay and are making necessary changes to adapt, 52% Playing catch-up, without [...]
Still seeking transparency
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka, author of “The Digital Handshake,” and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run [...]
