Posts Tagged ‘training’
Should your company have a formal social media training program?
Today’s poll analysis post was written by Jeremy Victor, the editor in chief of B2Bbloggers.com. For more of his writing, follow B2Bbloggers on Facebook and Twitter. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Does [...]
Andy’s Answers: How Intel is scaling its social listening and engagement program
Intel’s primary focus throughout the rest of this year and into 2012 is to scale social media globally. At a company with 80,000 employees, spanning dozens of languages and cultures, this requires a high levels of planning, coordination and training. At our recent BlogWell event in San Francisco, Intel’s Becky Brown took us behind the [...]
How much damage could your social media presence do in the wrong hands?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Does your company have guidelines in place to prevent having its social media presence hacked? No, and we’re not considering it: 42.74% Yes: 30.77% My company doesn’t [...]
15 indicators of “social business” transformation
Michael Brito is a vice president at Edelman Digital. He writes frequently in his social media blog and just finished writing his first social business book, “Smart Business, Social Business: A Playbook for Social Media in Your Organization,” which will be released in July. As organizations begin to show signs of “social business” behaviors, they [...]
Andy’s Answers: How HP created its social media center of excellence
While no social media ownership model at a giant company can be perfect, a model that’s becoming increasingly popular for many of the more savvy brands out there is the “center of excellence” or “hub and spoke” model. With this structure, one central team guides the overall strategy, training and policy-making in social media and works to empower [...]
Andy’s Answers: How Texas Instruments created a unified social media strategy
When Aimee Kalnoskas started her job at Texas Instruments, her position as social Web marketing manager was new to the company. No concrete policies regarding social media had been put into place, and all of the company’s activity on Facebook and Twitter was done independently by the different groups throughout the organization. With ad hoc [...]
Why social-media marketing isn’t really for everyone
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: The conventional wisdom is that anyone can be a “social-media guru.” But does that work in practice? Is social-media marketing something anyone can do well? No, it takes a [...]
Andy’s Answers: How Nokia explores new ideas in social media
Almost every day we see talented, creative individuals do amazing things in social media. With so much yet to discover, the brands that do the most testing and exploring are continually the ones who lead the way. In her recent BlogWell presentation, Molly Schonthal explained how Nokia has created a culture that embraces social-media exploration. [...]
