Posts Tagged ‘tracking’
Andy’s Answers: Measuring the ROI of your social media programs
One of the fundamental Five Ts of word of mouth marketing I teach in my book is “Tracking.” Because word of mouth often involves a lot of testing of topics and trying new things, you need a tracking component to help you identify what works and what doesn’t. One of the brightest minds in tracking and [...]
Andy’s Answers: How to get started in social media
Where do we start? It’s the No. 1 question for a company looking to get involved in social media. With no less than a billion different conversations taking place on nearly as many different platforms, it can feel overwhelming. But the trick involves baby steps and avoiding the temptation of trying to be everywhere at [...]
